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Niine Drives Menstrual Hygiene Awareness On International Women’s Day

Run4Niine is an initiative by Niine Sanitary Napkins, a challenger brand in the menstrual hygiene sector of India

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Actor Akshay Kumar flagged-off Run4Niine at Sahara Shaher in Lucknow on the March 8 to mark International Women’s Day 2019. An initiative by Niine Sanitary Napkins, the made-in-India affordable yet premium sanitary napkins brand, Run4Niine was supported by the Niine Movement which launched the nationwide #18to82 campaign movement to bridge the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic and unsafe alternatives such as old cloths, rags, hay and even ash.

The pan India event saw over 1,00,000 participants across more than 500 cities in 20 states in India including Lucknow, Gurgaon, Delhi, Mumbai, Kolkata, Raipur, Visakhapatnam, Ludhiana, Panjim, and Howrah.  Participants from across all genders, ages and abilities, ran, jogged, walked and wheeled for the noble cause of highlighting the importance of safe menstrual hygiene practices and to break the taboo associated with periods. 

In Lucknow, over 4,000 participants joined megastar Akshay Kumar at Sahara Shaher for the run, followed by a special concert by singer, songwriter and performer Darshan Raval who performed some of his most popular songs at the event aimed to smash the stigma on menstruation.    

Akshay Kumar took his commitment to supporting fem-force to a new level when he was seen sporting pink trousers at Run4Niine as he made his grand entry into the auditorium joined by the famous all-women biker group, on their motorbikes. He then took to the stage for a series of interactions with strong women empowerment champions.

Discussing the significance of the event taking place to mark International Women’s Day Akshay Kumar added “International Women’s Day is a significant day for women and girls across the world; a day when women are not only celebrated for their achievements and contributions in all sectors of life but a cold reminder of the inequalities that exist in our society which have kept girls and women back for centuries. International Women's Day serves as a fitting day for Run4Niine, where EVERYONE can come together in solidarity to tackle menstrual taboos.” 

Run4Niine is an initiative by Niine Sanitary Napkins, a challenger brand in the menstrual hygiene sector of India. The brand is co-founded by leading Gorakhpur social-entrepreneurs, Amar Tulsiyan and Gaurav Bathwal and Kanpur entrepreneur Sharat Khemka. 

Speaking about the Run4Niine Lucknow, Amar Tulsiyan said, “My heartfelt gratitude to so many thousands of people across hundreds of cities who took part in Run4Niine. I was also glad to see so many boys and men joining hands to raise their voice against the stigma around menstruation. The Chain of Niine has never been stronger, and I’d like to thank JCI India, FOGSI, Mr Akshay Kumar, for their support. People usually run for their own fitness and health. This International Women’s Day they ran for awareness of health of woman of country especially during menstruation. Niine was created to break the silence and the stigma around periods in India. Today I can truly say that we are not alone in that wish, and that we are one step closer to improving menstrual hygiene awareness for all.” 

Speaking about the significance of the Run4Niine, Amreesh Chandra, Vice Chairman, CEL and Global Ambassador of Niine said, “Run4Niine is truly a landmark moment for the Niine Movement, and for the conversation around menstrual hygiene as a whole. The enthusiasm that the run has received across cities shows the real support across India for breaking the taboos around menstruation. As an educationist I am sure Niine will play a major role in the eradication of girl absenteeism in schools on account of menstruation. I would like to thank our partners JCI India, FOGSI for their strong support and Sahara for a beautiful venue for a noble cause, and other organisations and everyone who has registered to Run4Niine, showing the world that India will no longer be silent about periods.”