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NewsX Launches Connect Live Debate Series

The show will engage 'young Indians' who are 'Digi Savvy' and re-involve them in their country's governance by streamlining the ease-of-use of social media with the impact of traditional media. Consequently, the show will encourage participation of young Indians as part of its ethos

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NewsX launched Connect, a live debate series which will be telecast at 6:30 pm every weekday on NewsX, NewsX HD and on facebook.com/newsxonline.

The format will see a revolutionary global first inauguration of 'NewsX Facebook Debates' live and simultaneous on Facebook and on NewsX and NewsX HD.

The show is designed to maximise connectivity with viewers and merge all available social media platforms with the mainstream national news. The guests and audience on NewsX Facebook Debates will be able to interact in real time with the guests and viewers in the NewsX studios on an issue of public or national importance.

In another first-time-ever on Television, viewers will be able to comment/post comment videos to be made available live on-air and on-line while the debate is in progress using a dedicated WhatsApp line, connecting WhatsApp directly to our production control rooms.

Viewers will thereby be able to participate in debates via Facebook, Twitter and WhatsApp by posting their own videos and comments real time. This will go beyond merely showcasing viewer tweets and using hashtags, to actual viewer involvement in conversations. The idea is to make viewers a constant part of a television debate panel to provide a truly 'immersive' news experience.

The show also will engage 'young Indians' who are 'Digi Savvy' and re-involve them in their country's governance by streamlining the ease-of-use of social media with the impact of traditional media. Consequently, the show will encourage participation of young Indians as part of its ethos.

More than 166 million Indians have Facebook accounts, 95% of which are on mobile phones. Of these 69 million are active on a daily basis. Twitter in India has 24 million active users. More than 300 million Indians now carry smartphones/smart devices. 'Connect' on NewsX and NewsX HD will give users from all these platforms, including 200 million WhatsApp users a chance to engage the mainstream media for the first time in a seamless environment.

NewsX through 'Connect' will also now become the pioneer in merging 'Traditional Media' with 'New Media' and change the perceptions of the two domains being treated as separate entities.


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