New Milestones & Bigger Markets
LinkedIn has crossed the 100-million member mark in the Asia Pacific (APAC) region, a doubling of its member base in two years
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LinkedIn has crossed the 100-million member mark in the Asia Pacific (APAC) region, a doubling of its member base in two years. The region now represents 22 per cent of LinkedIn’s global member base of over 450 million. With 37 million members, India retains its spot as the second largest market in member base terms, after the US, and the largest market in APAC. China currently accounts for more than 23 million members, while Australia has eight million members. The member base across Southeast Asia also continues to rise, hitting 18 million.
“The rapid pace at which we doubled our member base from 50 to 100 million members makes this milestone even more special. It also reflects a growing understanding of the economic value of personal branding and a global professional network. At this scale, LinkedIn is in an even stronger position to help members connect to economic opportunity, whether it’s a new job, a promotion or other business opportunities,” says Olivier Legrand, managing director, LinkedIn Asia Pacific and Japan.
In APAC, professionals are using LinkedIn to grow their business and career. Across markets, salesperson emerged as the most common occupation on LinkedIn, followed by business owners. Professionals avoid “cold-calling” and leverage social connections to initiate “warm introductions”, build relationships with prospects and customers to grow their businesses.
Facebook continues to dominate as the top media source in mobile advertising. Courtesy its scale and strong retention, FB was globally ranked first in the latest edition of The AppsFlyer Performance Index. Google too has made gains in mobile, especially in its ability to deliver quality to users. It has also driven scale, combining for a quantity-quality punch. Twitter has shown it can consistently deliver loyal users. On Android, it holds the #1 and #2 positions in global retention scores in both non-gaming and gaming-related categories, respectively.
DIG THE DATA
Despite constant efforts by social networks to protect their users, a new survey by Craig Newmark — founder of craigslist — found that harassment still runs rampant. According to his findings, 22 per cent of social network users were victims of bullying, harassment and threatening behavior in 2016, down only slightly from 25 per cent in 2014.
The survey also found that while progress was made in sexual harassment, which dropped to 27 per cent in 2016 from 44 per cent in 2014, the opposite was true for political harassment, which rose from 16 per cent in 2014 to 30 per cent in 2016. Sixty three per cent of online harassment happens on Facebook and 55 per cent of victims were women.
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