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BW Businessworld

Never Refuse To Reuse

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On the occasion of world environment day, social enterprise group Ecoexist has organized a show called ‘Beauty of recycling' in association with Fab India, Pune on 9th and 10th June'2012. The show mainly underlines the aesthetic and financial potential of waste in an innovative manner to encourage people to practice recycling. The event is sponsored by Thermax ltd, Forbes Marshall and Emcure Pharmaceuticals.

Ecoexist is a social enterprise that believes in loving the coexistence of all living beings on this earth. They strive to promote eco sensitive products through socially sensitive means. The event mainly includes some interesting exhibitions that showcase artistic formations with the help of recycling, a concert where the instruments are made up of waste materials, fashion show of clothes created with waste material by Symbiosis students.

"Nature is so beautiful. Our event helps to demonstrate people how waste materials around can be recycled in an urban and innovative way and used further in a helpful manner. We help people to recognize the deep impact their lifestyle choices have on the environment" Says Manisha Gutman, Founder of the Ecoexist enterprise.