NPS Scores Of Indian Two Wheeler Brands: Hero and Honda Most Preferred As Per Numr Research Survey
Numr Research Says Two Wheeler Sales Has a Strong Correlation with Net Promoter Score
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In a recent survey done by Numr Research around customer experience with Indian Two wheeler companies, Honda emerged as the company with the highest Net Promoter Score (popularly known as NPS) of 74.27. Hero contested closely for second position with NPS scores of 69.39.
India is the largest two wheeler market in the world. However, it hasn’t been left untouched by the ongoing sales slump that the auto industry is currently navigating. According to SIAM (Society of Indian Automobile Manufacturers), two-wheeler sale declined by 11.68 pc in April-June 2019 over April-June 2018. In this scenario, Net Promoter Score, which is a key metrics for marketer’s to measure brand loyalty, becomes very critical for the companies. It shows how likely a customer will recommend a brand to a friend or a company.
In a graph plotted against the total sales vs NPS scores, Numr Research establishes that the Net Promoter Score Index has a strong influence on the sales numbers of the two wheeler.
The other companies fell far behind when it comes to customer loyalty. Net Promoter Scores of various two wheeler companies in India as found in Numr Research’s survey is as below:
· Honda has the highest NPS, measuring 74.27
· Hero Motocorp’s NPS is 69.39 while
· Suzuki’s NPS is 55.56
· TVS scored an NPS of 50.98 where as
· YAMAHA scored 50, and
· Bajaj has an NPS measuring 47.06
Numr Research helps companies incorporate market research data in everyday decision making. We do this by utilising the emergent technology to predict and solve business problem. Numerous companies use our solutions to acquire and retain customers, as well as innovate their product.
Commenting on the result, Amitayu Basu, CEO, Numr Research stated, “Though Hero dominates this market, with affluent Indians, it is Honda which has the higher NPS score at 74%. Getting the right product will allow Honda to make use of this strong headwind. Similarly, Suzuki’s market share is really small compared to the NPS score, this suggests that it too has a scope to capture market share if it managed to get its product mix right”
The survey was conducted online among the SEC A1 residents of Delhi NCR, Mumbai, Kolkata, Bangalore, Chennai and Ahmedabad. The findings in this survey are based on the responses of respondents who were between 25 to 60 years of age, at the time of the survey. These people were all affluent vehicle owners who were also avid movie goers and highly aware of the changing technological trends.