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BW Businessworld

Myntra’s year-end bonanza to commence from December 22

The fashion marketplace to gear up for its year-end End of Reason Sale (EORS) is expecting 7 lakh new customers and 50% increase in its sale.

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An important part of Flipkart Group, Myntra’s most awaited year-end sale ‘End of Reason Sale’ (EORS) will be covering around 8.5 lakh styles with over 3000 brands. The company’s biannual EORS continues its 11th edition is scheduled to be held between the 22nd and 25th of December.

Partnering with more than 35 renowned brands, the leading fashion platform is gearing up to provide smoother deliveries across the country during the season end sale. The platform offers its customers a unique range of products in different segments including merchandise, accessories, beauty products, home décor and more, from leading international and domestic brands. Some of the brands associated with Myntra include Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer, H&M. Mango, Roadster, HRX, All About You, House of Pataudi and Mast and Harbour, among others.

Amar Nagaram, Head, Myntra Jabong while speaking to BW Businessworld on the EORS said, “This year we are expecting to serve 18 million users during the four day sale period. While we make the latest fashion accessible, we are also expecting 5X sales over normal days with over 50% sales coming from tier 2 and 3 cities and towns.”

The platform learning from its previous year’s edition has increased its inventory by 100% to cope with this year’s bonanza. 50 new brands are also being launched on Myntra for the mega sale event. The platform is expecting high demand in a few key categories including winter wear, women’s ethnic and western wear, denim, streetwear, sports and beauty etc.  

While the leading fashion marketplace has partnered with 200 tailors to augment the income of the people, it also offers services in Bangalore, Delhi, Mumbai and Kolkata. Myntra also has opened 20 experience centres across the country to provide value-added services such as pick up, returns, trial rooms and alterations and various other services as well.

 Through EORS, Myntra collaborates and provides opportunities to small businesses within its ecosystem. It has collaborated with 15,000 kirana stores for deliveries. This time the platform is to expecting to attract atleast 7 lakh new customers with a 50% increase in traffic from the last year.

Amar informed that through its Kirana model, under MENSA (Myntra Extended Network for Service Augmentation), the platform will cater to 70% of the overall deliveries, through its newly launched stores across the country.

In addition to this, there are nine forward deployment centres around high demand clusters, to enhance logistical capabilities. Myntra has also expanded the number of pin codes served to 23000, providing access to customers across all corners of the country, added its India Head. 

The platform has invested significantly in technology including improving its vendor relationships. Customers can easily but products through the platform. While Myntra has collaborated with atleast 50 influencers to connect with the consumers while creating a closer bond.

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