Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Myntra Expecting Its GMV To Grow 10X During End Of Reason Sale Beginning 2 Jan

The two-day sale will begin on January 2, 2016 in which the company will be offering a huge collection of designs across the best of brands at discounts of up to 80 per cent.

Photo Credit :

1451460620_vyEVZC_Myntra-Articlesize.jpg

Myntra, the online fashion store, is going to start its End of Reason Sale for the New Year as customers will be going for the shopping during the extended first weekend of 2016.

The two-day sale will begin on January 2, 2016 in which the company will be offering a huge collection of designs across the best of brands at discounts of up to 80 per cent.

The Bengaluru-based, Myntra is also expecting to increase its gross merchandise value (GMV) by 10 times in the third edition of the sale.

"The End of Reason Sale is really about starting the New Year looking good and with a new wardrobe to match. During the two-day sale, we expect to serve over 700,000 customers and the daily revenue rate to go up by as much as 10X," Ananth Narayanan, CEO of Myntra said.

Over 2000 brands, including Nike, Adidas, Reebok, FILA, Vans, Tommy Hilfiger, Mango, Marks & Spencer, Casio and Titan are participating in the sale.

Myntra will also launch its Spring Summer 2016 collection during the Sale period.

Customers can use their smartphones and the company’s website for browsing offers and product details.


Tags assigned to this article:
myntra e-commerce sale nike adidas fila tommy hilfiger