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BW Businessworld

Muthoot Group Ties Up With Ameyo For its [email protected] Service

Video KYC helps reduce the time spent by the loan executive at the customer’s place by 75%, the company said.

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Ameyo, an omnichannel customer engagement platform, has announced that it has been selected by The Muthoot Group as the Video KYC solution provider for their [email protected] service.

The demand for the Gold loan has increased in the post-COVID-19 world from both the MSME and the unorganized sector. To meet this growing demand amid the COVID-19 restrictions, Muthoot has launched its [email protected] service to provide customers with the gold loan from the comfort of their homes without having to visit the branch in this contactless world.

The [email protected] inquiry once verified and accepted, is forwarded for Video KYC in real-time which is followed by an appointment for a visit by loan executive. Reducing the dependency on walk-in customers, Muthoot is continuously working on optimizing customer journeys and reducing the time spent in the process.

Sobhit Bhaskaran, Head of [email protected] service says, “We chose Ameyo’s Video KYC solution over 5 other vendors due to its seamless integration into our customer’s journey. The solution has enabled us to meet our KPI of reducing the time spent at the customer’s place from 1 hour to under 15 mins.”

Sachin Bhatia, Global Sales & Marketing Head at Ameyo mentions, “Ameyo’s Video KYC solution works at low mobile bandwidth and tested with 80+ devices which will enable the Muthoot Group to onboard its customers which are spread across 5,000+ branches across India. We are glad to be part of their digital transformation journey with [email protected] app-based digital service”

Ameyo’s Video KYC engagement platform enables Regulated Entities (REs) to reduce onboarding dropoffs by 20% with omnichannel capabilities and reduce the cost of KYC by up to 90%


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muthoot group Ameyo eKYC