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BW Businessworld

Music On The Go

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With the launch of BackBeat GO, the smallest and lightest (13g) wireless Bluetooth, Plantronics has added yet another innovative creation to its list of audio communication devices. Launched in US in April and available in Indian market, BackBeat GO helps users especially music lovers, mobile gamers, and podcast and video fans enjoy great sound in a small wireless package with a standby time up to 10 hours. The device is designed for smartphones, tablets and MP3 players and includes rich stereo sound, noise reduction technology for improved call clarity and inline controls that allow the user to take calls, skip tracks, and adjust volume for up to 4.5 hours.

With an extraordinary range of connectivity that ranges up to 10 m (32 feet), the device has an inbuilt amplified solution that takes care of the sound output. The headset battery meter automatically shows on the screen of iPhone/iPad and Android devices. It is available now for Rs 4,990 with 1-year limited warranty at all leading retail outlets.

"The launch of Backbeat Go is an extension to the audio solutions that add comfort, safety and convenience to the lives of our users. Our company designs and manufactures the devices simultaneously, which differentiates us from other brands of same nature." says Bobby Joseph, Country Director, Plantronics India.

Plantronics, that is headquartered in Santa Cruz, California, is one of the leading company of audio communications for businesses and consumers who have pioneered new trends in audio technology with unified communication solutions to Bluetooth headsets, for 50 years that allow people to simply communicate. Besides India, Plantronics have their offices in 20 other countries, including China, England, Mexico and the Netherlands.