Mrinal Sharma: Smelling Coffee With Finesse
Belonging to an agrarian economy, it has always been one of our core visions to put Indian coffee farmers on the map, while taking the hospitality experience in the world of coffee to a new height.
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AN ODE TO BABA BUDAN , a 16th-century Sufi saint, Baba’s Beans was founded by Mrinal Sharma along with her friend Sadhavi Sharma. Their mutual addiction for coffee and a desire to build something of their own brought them together to start Baba’s Beans. They have created a niche market for their brand while curating bespoke FnB experiences. The company sources coffee from Coorg and Chikmagalur in Karnataka.
The duo through their effort to understand the coffee making, have created a market opportunity to add a speciality offering for their customers at an extremely low cost. “Our value chain is designed on the imperative of delivering a quality lifestyle product; impregnated with finesse in flavour, adventure in the cup and sustainability in its long-term impact on the society,” says Sharma.
Baba’s Beans bootstrapped themselves since the inception, Mrinal says, “We have carved out a niche for Indian coffee experiences in the hospitality industry through our coffee bars. We have helped our collaborating hotels realize the untouched potential for an increase in revenues and profitability.” She also emphasizes that Baba’s Beans as a brand fills gaps throughout the supply chain of the high-value commodity.
“Belonging to an agrarian economy, it has always been one of our core visions to put Indian coffee farmers on the map, while taking the hospitality experience in the world of coffee to a new height,” adds Sharma.
Baba’s Beans offers to curate a value added portfolio addition to hotels to create a meaningful impact on the agricultural scope of the humble coffee bean in India, says Sharma. The company has been growing at an annual growth rate of 30 per cent since 2017.
Mrinal says that as she belongs to an agrarian economy, her vision culminates in the trade of one of the finest crops grown in India. “From the beginning, we were sure that we will deal only in Indian Coffees because this provide us with a realm of infinite possibilities that unfold themselves gradually.” Coffeehouse in earlier times was an assembly point for likeminded people, a perfect atmosphere for intellectual debate, adds Mrinal.
While the coffee company has made good progress in the B2B side of the business, including the supply of coffee to cafes, bars and niche events and forums across the national capital region. However, leaving no stone unturned, Mrinal adds that they are also selling through e-commerce portals and few social media platforms. “Each of our products like the Roaster Booster blend showcases the fine art of roasting, which is not the highest elevation coffee but is a good cup of strong everyday coffee,” specifies Mrinal. The future endeavours include expanding across Delhi along with the introduction of newer tastes and concoctions in the northern region of India.