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BW Businessworld

Monaco University Launches Masters In Digital Marketing

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Online marketing is no longer an afterthought in a firm’s marketing strategy; it is a fundamental and essential component in its continuing development. In order to deal with such component, the International University of Monaco (IUM) has launched a Masters in Digital Marketing program for 2012 that helps students to acquire knowledge needed to adapt to this growing domain .   
 
To apply for the concerned course that  take place over a period of 12 months(6 months of core &specialized subjects and a six-month internship), students must possess a 3 or 4 year university degree. Applications for enrollment are open until 20th December for the courses beginning January 2013.
 
“Today, there are experts specialized only in one specific domain; for example web designers or programmers. With this Masters, we want to train co-coordinators who will have a more general and complete knowledge of all the different tools available today”, said Stephane Cozzo, director of the Masters in Digital Marketing at IUM.
 
The students will have the opportunity to participate in specialized conferences on digital marketing and will also be invited to visit partner organizations in Monaco, Sophia-Antipolis, Paris and London. 65 per cent of the professors for the course are consultants who specialize in fields such as web marketing, social networks, mobile marketing, social and serious gaming, project management for online projects (using Agile), emerging online economic models, IT and internet law and others.
 
The programme, taught in English, will only be open to twenty students that has already attracted applications from around the world, including India, Portugal, Italy, Morocco, Singapore, and France. The students will also be able to choose from among a large collection of job and internship opportunities in Monaco and abroad.