Modi Naturals Enters Ready-to-cook Food Segment With Pipo
The brand has now set its eyes on capturing traditional taste buds with its brand new flavour ‘Desi Cocktail
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FMCG firm Modi Naturals, made its debut in the ready-to-cook food segment with popcorn label Pipo. The brand has now set its eyes on capturing traditional taste buds with its brand new flavour ‘Desi Cocktail’.
“India is known worldwide for its exotic spices and Pipo has tried to blend the compatible spices and flavours in one pack. The Desi Cocktail flavour is a fun experiment that we have created using some of our best culinary recipes and spices available. This flavour is popular among all age group. One can shop this delectable popcorn pack online as well”, said Akshay Modi, Executive Director, Modi Naturals.
Pipo has indeed Indianized the classic popcorn, and Desi Cocktail, a fusion blend of traditional spices with premium American corn, has already become an integral part of prime time snacking.
“It has no added cholesterol, contains good fiber and other nutrients that have several health benefits. Pipo popcorn is extremely easy to cook and takes 2-3 mins to prepare. Each pack comes with a taste bomb sachet which instantly enhances the flavors and aroma by few notches. Convenient to cook, add-on taste bomb sachet, and health benefits make Pipo Desi-cocktail a go-to snack for all” added Modi.
As the country’s gourmet popcorn market prepares to expand at a CAGR of 36 per cen by 2022, adding new flavours to the quality popcorn PIPO will strengthen Modi Natural’s unique presence in the ready-to-cook food market further.