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Mobily KSA To Invest $325 Mn To Expand Network With Nokia Siemens

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Mobily (Etihad Etisalat Company), a telecom operator in Saudi Arabia, is set to further modernise and expand its 2G, 3G and 4G networks between 2013 and 2015. Under this initiative, Khalid Al-Kaf, CEO of Mobily, has signed a Memorandum of Understanding (MoU) with Rajeev Suri, CEO of Nokia Siemens Networks.

“In our commitment to constantly enhance mobile broadband service experience for our customers, we will be investing $325 million over the next 18 months to upgrade and expand our mobile broadband infrastructure," said Al-Kaf. "This infrastructure upgrade using Nokia Siemens Networks’ advanced solutions and services will set a new benchmark in providing unmatched data service experience in Saudi Arabia.”

The Finnish export credit agency Finnvera and its subsidiary Finnish Export Credit (FEC) have issued their guarantee and financing offers. Mobily has mandated Credit Agricole and Deutsche Bank to structure and arrange for Shariah Compliant financing, for which the services of Latham & Watkins as legal counsel to Mobily, and Allen & Overy as legal counsel to lenders have been sought.

Topi Vesteri, Executive Vice President of Finnvera, said: “This will be the largest transaction Finnvera and FEC is supporting in the Kingdom of Saudi Arabia, and in the Middle East. We look forward to contributing with our credit enhancement of highest credit quality to the success of Mobily and Nokia Siemens Networks in the growing Saudi Arabian telecom market. We highly appreciate the close cooperation with Mobily, Nokia Siemens Networks and the lenders throughout the process.”

Line Launches Its Free Calling And Messenger App
Line Corporation has announced the launch of its messenger application in India, Line – a free calling and messaging app. To mark its India launch, Line has launched a brand marketing campaign through a series of TV commercials targeted at the Indian youth. 

Line is a mobile messenger service capable of various types of communication with free call, voice chat and sticker chat. Available on both smartphones and PCs across multiple carriers and operating systems including iOS, Android, Nokia Asha, Windows phone, BlackBerry, Windows and Mac. Line messenger app comes packed with new features and functionality for a truly connected experience.

Akira Morikawa, CEO, Line Corporation, said, “LINE has grown at a tremendous speed to reach more than 180 million in only 23 months after its launch. Today, it delivers 5 billion calls and messages across the world on its network per day. In fact, LINE is amongst a few services globally which has received an enthusiastic response by young generation in many countries in such a short period”.

Norton Mobile Security Delivers App Privacy Protection
Symantec has released the latest version of Norton Mobile Security, which delivers powerful, effective protection for Android smartphones and tablets, iPhones and iPads. The latest updates to Norton Mobile Security for Android address privacy, a growing area of consumer concern, with new intelligence technology called Norton Mobile Insight.

Privacy risk scans powered by Norton Mobile Insight will reveal which mobile applications may put the user’s personal information at risk. The latest updates to Norton Mobile Security also extend enhanced anti-theft capabilities to iPhone and iPad with a “scream” alarm to help users quickly find their missing mobile device.

For mobile device users, maintaining control of their personal information is a major concern. In fact, 57 per cent of app users have uninstalled or declined to install an app to protect their personal information. To address this issue, in addition to scanning for security risks, Norton Mobile Security now scans apps for privacy risk-related attributes.

Users of Norton Mobile Security benefit from Norton Mobile Insight, a proprietary intelligence tool that provides dynamic analysis for every app in more than 200 app stores to determine potential security risks, privacy risks and potentially intrusive behavior. Norton Mobile Insight has analyzed more than four million apps to date and determined that more than 30 per cent of them leak data such as personal contacts or call logs. Currently, Norton Mobile Insight processes 10,000 new apps every 24 hours and to date has identified 300,000 apps as malicious and 1.5 million apps as being associated with greyware — such as aggressive ad networks — or potential privacy risks. Norton Mobile Security has an MSRP of $29.99 and is available for purchase via various retailers, the Norton online store or Google Play.

Quick Heal’s Social Media Campaign ‘Attacks’ Virus Problems With Humour
The term "anti-virus" doesn't have anything to do with humour. But, a recent social media campaign by internet security solutions firm Quick Heal Technologies, in association with its digital agency CogMat, hopes to change the notion by getting the humour quotient into the term 'anti-virus'.

Titled '101 Uses of Gadgets without Quick Heal', the company’s first-ever social media campaign is slated to run for a period of five weeks and create awareness that without anti-virus all gadgets, devices and Smartphone’s are ‘useless’! And the brand's Facebook page has already got over 40,000 fans since launch and is trending now across social media networks.

The core of the campaign is a series of 30-second YouTube videos that bring home the message through infusion of humour and unpredictability. It is supported by a dedicated Facebook page, Twitter handle and a special Microsite that contains contests, offers and more. The crucial videos that form the basis of the campaign are broadcast on Quick Heal's official YouTube channel. 

Sanjay Katkar, CTO and technical director, Quick Heal Technologies, said, "101 Campaign is an attempt on our part to take digital marketing seriously and to reach out as we see a lot of potential in it. The digital world is more empowering, friendly, social - and it happens in real time. This was an amazing way to add the human element in the best possible way to our marketing efforts. And there is no better way than conveying our message in a lighter vein."

Salora Introduces LED TV Series
Salora, Indian consumer electronics compaby, has launched LED Vision TV series - the SLV 3321 and SLV 3391. The all Salora LED TV series represents the company's efforts to continue its tradition of introducing advance products with pioneering technology for the Indian consumer at an unbeatable price.

The introduction of 32-inch SLV 3321 HD LED (Rs 21999) and 39-inch SLV 3391 HD Ready LED (Rs 31999) will pave way for smoother transition of CRT TV and LCD to LED.

Backed by 10WX2 sound output and  powerful speakers both SLV 3321 and SLV 3391 reproduce a varied range of sound from rich bass to full audio spectrum, adding superior clarity and an extra punch to the audio experience. The heightened sense of depth in the audio makes movie watching and music a thrilling experience. In addition to this, the all new Salora LED series is an eco-friendly product and saves power through its Optimal Power Control feature.

The circuitry is designed around the latest state of the art technology which can produce real world images, colors and sound. With a resolution of 1366 X 178 and 1920 X 1080 respectively, the impressive image quality lets customers experience life like pictures with brighter, more natural colors, crisper images and smoother action. These stylish models also come with full multimedia USB supporting. Simple connectivity to other devices allows users to seamlessly view movies, pictures and listen to multi format music, through audio jack/headphone/USB/HDMI/PC ports.