Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Mirum to provide Martech Services for L&T Realty

L&T Realty is a real estate development company with residential, commercial and retail projects across West, South & North India.

Photo Credit :

1605002497_To6t06_ltm_01.jpg

L&T Realty from the Larsen & Toubro Group has appointed Mirum India, a digital agency of WPP, as the marketing automation services partner.

L&T Realty is a real estate development company with residential, commercial and retail projects across West, South & North India. Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud, the globally preferred 1:1 digital marketing platform.

On winning the account, Mihir Karkare, Executive Vice-President, Mirum India, said, “Mirum India is the go-to Salesforce partner for Marketing Cloud Services and has been the pioneer in the marketing automation space with almost a decade of experience. We are excited to win the L&T Realty business and look forward to providing flawless martech services.”