Mirah Hospitality Buys 30% Stake In Hopping Chef
Photo Credit :
Hopping Chef provides fine dining service to those who are looking for good food at their convenience and in the comfort of their homes
Move over restaurants delivering food to homes. Mirah Hospitality has acquired 30 per cent stake in Hopping Chef, a brand by Gritty Foods LLP, that supplies chefs to people's homes. Hopping Chef was launched in December 2014 as a platform to provide fine dining service to those who are looking for good food at their convenience and in the comfort of their homes.
Mirah Hospitality has existing investments in Impresario Handmade restaurants (Smoke House Deli, Tasting Room, Socials), Himesh Foods Pvt. Ltd. (Mad Over Donuts) and Massive Restaurants (Masala Library, Made in Punjab, Farzi Cafe and Mithai).
Gaurav Goenka, Managing Director, Mirah Hospitality, said that, “This association marks a new beginning. It will enhance the strength of Mirah as a brand, which is looking for growth both organically and inorganically. Until now Mirah has always been in the brick and mortar space. However keeping in mind the latest trend and flourishing prospects in the online space, Mirah decided to diversify its portfolio to the online food space as well. Hopping chef will help Mirah to enhance its current portfolio. I am happy to share that, in the past few years, we have grown without compromising on quality. With this new alliance, I am hoping to provide quality chefs for those who are looking for a global food experience.”
Hopping Chef, founded by Shaival Chandra, Dhaval Udeshi and Sid Ugrankar, is currently valued at Rs.10 crore. With the investment from Mirah Group, the Brand will be expanding its network to Bangalore within 2 months followed by 4 other metros in the next 6 months. Currently, the brand has 15 chefs on board, which will be increased to around 75 to 100 to keep up with the geographical diversifications planned. Over the last few months of existence, Hopping Chef has proven to be an ideal place for chefs to showcase their talent and innovation as there is no set recipe or costing which they need to follow.
“An investment from a well established hospitality group like Mirah will boost Hopping Chef and will open newer avenues. Mirah Hospitality is known for their unconventional approach to business and I am hopeful that Hopping Chef with this arrangement with Mirah Hospitality will establish footprints in new geographies," said Shaival Chandra, Founder & CEO, Hopping Chef.
The hospitality industry in India is poised to register higher growth rate over the next 5 years. By the year 2020, the Indian food market is expected to touch the 40 trillion mark.