Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Ministry of Tourism declares Evolve Back as Monument Mithra

Adopt A Heritage’ is a novel campaign rolled out by the Ministry of Tourism in 2017. Its purpose is to involve the private sector in adopting one or more of the many reputed historical monuments located at various sites across the country. These adopters are given the title of ‘Monument Mithras’ (Friends of Monuments) and are to collaborate with the Archaeological Survey of India in carrying out repairs, upgradation, beautification and protection of designated historical monuments and their surroundings.

Photo Credit :

Evolve Back is proud to have been chosen as a ‘Monument Mithra’ by the Ministry of Tourism, Govt. of India, under their ‘Adopt A Heritage’ campaign.


‘Adopt A Heritage’ is a novel campaign rolled out by the Ministry of Tourism in 2017. Its purpose is to involve the private sector in adopting one or more of the many reputed historical monuments located at various sites across the country. These adopters are given the title of ‘Monument Mithras’ (Friends of Monuments) and are to collaborate with the Archaeological Survey of India in carrying out repairs, upgradation, beautification and protection of designated historical monuments and their surroundings.


When the Ministry of Tourism had included the heritage township of Hampi in Karnataka in its Adopt A Heritage campaign, it invited Evolve Back resorts to become a Monument Mithra. A vision proposal was called for in early 2018 and three monuments falling under different tourist exposure categories – green and orange – were indicated as available for adoption.

 

“Evolve Back has always been committed to the principals of Responsible Tourism and becoming a Monument Mithra is another sign of our endeavor to contribute positively towards society. We believe in the preservation and development of our surrounding culture and strive daily to make a difference: small or big,” adds Jose Ramapuram, Director - Marketing, Evolve Back Luxury Resorts

 

Post survey of these monuments, a Memorandum of Understanding between the Ministry of Tourism and Evolve Back resorts was signed on the 1st of October 2019 confirming Evolve Back as a certified Monument Mithra, formally entrusted with the responsibility of taking care of the Lotus Mahal, the Elephant Stables and Pattabhirama Temple in partnership with the Archaeological Survey of India as outlined in the vision proposal.


The Lotus Mahal at Kamalapura and Elephant Stables and Pattabhirama Temple in Hampi are celebrated monuments testifying to the artistic and architectural splendour of the Vijayanagara Empire. It is an aesthetic hybrid that borrowed freely from Sultanate and Indian styles and serves to highlight the great cultural plurality of the period and the formidable skills of the Vijayanagara artisans and builders. This unique style of architecture is better known worldwide as the Vijayanagara Courtly Style.


The proposed interventions / responsibilities of Evolve Back as the Monument Mithra are to upgrade – Green space and gardens, Signages, Trash & Litter control and Night time Illumination.


Tags assigned to this article:
sentifi.com

Top themes and market attention on: