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BW Businessworld

Mievic Is All Set To Enter Indian Market

Mievic India plans to have 100 operational stores across the country by the end of 20-20,

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In the endeavor to foray into and grow its presence in the Indian retail market, MIEVIC has joined hands with Mievic Lifestyle as their exclusive partner for India. Mievic enters India with three stores in Delhi.

Mievic presents more than 1000 SKU’s across ten categories with a product price range between Rs R59 to Rs 2500. By the end of 20-20, Mievic India plans to have 100 operational stores across the country.

Mievic’s USP is inspired by the Northern European Design Concept, and the products are designed, keeping in mind the current fashion trends, simplicity of use, aesthetic appeal, and value for money. The company will be selling products across multiple categories including toys, home décor, bags, and fashion accessories, fashion Jewellery, hair accessories, footwear and wearables, seasonal products, cosmetics and personal care, office stationery, tech & gadgets.
Mievic’s vision is to become one of the most admired lifestyle fashion brands worldwide with innovation, leadership, and customer satisfaction as keystone values.

Anand Jalan, CEO- Mievic Lifestyle had this to say on the launch, “India is a developing country with a substantial retail market, and we see tremendous potential for opening many more Mievic stores all across India. We have NORDIC Design Concept, and we strive to provide the best quality products to our customers at very competitive prices. Talking about the worldwide presence, Mievic stores opened in the USA and Morocco in October 2019, and the brand is particularly happy to launch their first India store on this auspicious day of Dhanteras.

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retail Mievic India