Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Mercedes Benz Sells 2948 Units In H1 2020

SUVs remain the most preferred vehicles with 57% penetration in June 2020 sales, the company said.

Photo Credit :

1592385225_SUlaNF_gls_launch870.jpg

Luxury carmaker Mercedes-Benz has announced that it sells 2948 units in the January-June 2020 period. The company clocked these sales despite facing ongoing market challenges influenced strongly by the COVID-19 pandemic. The June 2020 sales however showed first signs of a gradual recovery buoyed by a rejuvenated SUV portfolio. 

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We remain cautiously optimistic as we gradually ramp up our sales amidst the prevalent market challenges triggered by the pandemic. We are glad to witness a slow movement from previous months and we expect this trend to gather momentum. However recovery will be slow and we currently expect customer sentiments to revive going forward, though the market conditions would continue to remain challenging. Our focus remains on generating demand and support the customer on their purchase decision with innovative financial solutions like WishBox 2.0.” 

Schwenk added, “Run-out of some of the key BS 4 volume models and also COVID-19 related restrictions lead to sales challenges in H1. However, we will further grow our product portfolio in the next couple of months. The availability of BS6 volume models, the launch of new models combined with an expected revival of customer sentiments should help create demand.” 

Highlighting the importance of digital sales platforms, Schwenk commented, “Our online sales platforms under the #MercFromHome campaign have been receiving strong customer traction ever since its launch. With more than 8000 leads in Q2, this is an encouraging sign as it underscores an emerging trend in the customers’ mind shift towards digital consumption of luxury cars.” 



Tags assigned to this article:
mercedes benz sales Sales Report