• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Mercedes-Benz India Launches E-Commerce Platform & Connected Car Application

Mercedes-Benz has announced a host of digital initiatives that promise to redefine the customer’s experience with the brand in India

Photo Credit :



Mercedes-Benz is taking the next step in designing the future of its sales organization and offer its customers a seamless and convenient luxury experience whenever they want to get in touch with the brand – online and offline. As part of the global sales initiative “Best Customer Experience 4.0” the brand is digitizing the entire ‘Customer Experience’ in India. Mercedes-Benz has announced a host of digital initiatives that promise to redefine the customer’s experience with the brand in India. Mercedes-Benz announced the roll-out of it’s connect features ‘Mercedes me Adapter’ and ‘Mercedes Me Connect’ in a Phase-wise manner, and the commencement of the e-commerce business in India.

Martin Schwenk, Managing Director, Mercedes-Benz India “With the advent of digitization the customer needs across the country are rapidly changing, and we are already taking key steps towards creating a luxury customer experience to stay ahead of the curve. Today’s customers want to experience the brand anytime and anywhere - online and offline. We have created numerous channels, products, and services to further focus on the ease of interaction for our customers. These novel initiatives promise our customers a seamless communication with the brand resulting in a convenient yet enjoyable luxury car ownership experience, irrespective of time or geographical location. That’s the future of luxury cars in India and we are more than prepared to excite our customers with our offerings.”

True to the core brand value of safety and security, the company pays special attention to the protection of customer data and attaches great importance to transparency and the responsible handling of data.

The customers themselves decide at any time, which services they want to use and which data they want to share. Safety has been part of Mercedes-Benz’s DNA for more than 130 years and is the basis for the trust customers have in the brand.

Mercedes-Benz India is on the way to be the European ‘General Data Protection Regulation’ (GDPR) compliant ahead of the Indian data protection legislation.

With "Customer Experience" Mercedes-Benz is now conveniently available on numerous channels along their journey - online and offline. This includes the three key Phases of Exploration, Purchase, and Ownership. Mercedes-Benz India’s new digital initiatives revolve around these Phases to create an immersive luxury experience for customers i.e. Exploration, Purchase and ownership

These experiences promise to strengthen Mercedes-Benz’s enduring relationship with its existing and potential customers and offer them an integrated and convenient modern luxury experience, regardless of the time, place or platform the customers are operating.

Mercedes-Benz India has also launched the new e-commerce portal, which will have new cars as well as certified cars, and collection items for online booking. Mercedes-Benz India gets into an agreement with Roadster Inc. a US-based e-commerce platform for bringing in online sales solutions for Mercedes-Benz cars in India. Mercedes-Benz India will become one of the few auto companies in India to have an e-commerce solution from collection items, used cars and new cars in India. While the Mercedes-Benz India certified cars and collections items are available immediately from 1-October, 2019; the dealership certified cars and dealership new cars will be available starting December 2019 and January 2020 respectively

Top themes and market attention on: