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BW Businessworld

Memory & More

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For all the busy digeratis forever looking for one-stop applications spanning their internet and mobile  gadgets, here's another one - the Evernote.

Launched in 2008, Evernote is the note taking application that can be accessed anytime and anywhere over the internet.  One can save or make documents, photos and videos in it. For documents, it has unlimited space. However, photos and videos have limited space till 60MB in free version and 1GB for Premium users. Plus side, there is no overall account limit.

Started in California in 2007 by Stephan Pachikov, founder of ParaGraph and ParaScript and Phil Libin of CoreStreet, Evernote is planned as an extension of the human memory.

Dmitry Stavisky, VP of International Operations, Evernote

Dmitry Stavisky, VP of International Operation, Evernote says: "The idea came about because no one is satisfied with one's biological memory, we all forget things. Everyone wants a better memory. So we decided to build an external brain".

Evernote service can be accessed using the web client ( or native apps on many platforms, including: Windows, Mac OS X, iOS (iPhone, iPod, iPad), Android (smartphones and tablets, Windows Phone 7, Blackberry, Palm WebOS.

"We love working with mobile carriers. A great example is DOCOMO and provider of comprehensive mobility solutions for Japan and overseas markets. DOCOMO has preinstalled Evernote on all of its Android devices, and Docomo provides one-year of Evernote Premium for free to its customers", added Stavisky.

Over 14 million people use Evernote worldwide and the company is adding over one million new users every month. Of this, about 5 per cent are Premium users paying $5 a month for a more fully-featured version.

How it is different from other similar applications? Evenrnote has a search function combined with tags which allows you to be as organised or disorganised as you like, and you'll still find the info you're looking for.

"Dropbox is an extension of your file system. The two don't actually compete, but are in fact complimentary", said Stavisky.

The extra features come with the Premium account, the main ones being:

  • Higher monthly upload of 1GB (overall account total has no maximum for free or Premium)

  • Access to notebooks offline (iOS, Android, Windows Phone) when you are travelling outside of your mobile territory.  For example, accessing applications on your phone while abroad or on roaming fees can quickly add up, Evernote Premium gives you a way around these fees.

  • Editing of shared notebooks.

  • Ability to search within scanned PDFs

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