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Media Influences Masses And Classes Alike In A Big Way

"Media can be used collectively to engineer change. We need to form communities to bring about the change," said Prem Ahluwalia, Associate Editor, Young India & Director, ISAW, India

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Being embedded deeply in the lives of people today, media in all its forms influences masses and classes alike in a big way. With this as a topic of discussion at the Women Economic Forum 2018 in New Delhi today, a host of eminent women panellists came together to dwell on the ways media and social media can engineer about the required change and become a voice for those less fortunate.

Speaking about media enhancing the experience of its consumers, Orly Ginossar, Textile Engineer, Israel said, “We are all moving towards a synthesis of humans and media today. Media connects all with each other thereby enhancing the experience of consumers. However, with the advent of social media, this experience will be enhanced all the more. Hence, media should know its audience, what it wants and should maximize the experience of the user.”

Dolamu Badejo, Chief Executive, BlondeDaily Image Consulting, Nigeria stated, “The media is a very powerful tool, but our media is no longer true, it is biased. The media should represent the voice of the voiceless but, our mainstream media is no longer reliable, and it has become left wing and right wing. It has to be the voice of the poor and downtrodden.”

Prem Ahluwalia, Associate Editor, Young India & Director, ISAW, India avowed, “Television in the 90s revolutionized our lives and there was no looking back after that. However, media has changed since with some of its formats are fighting for survival. Social media has taken over in a big way, the news today is broken on twitter, facebook, and WhatsApp. All it takes is one tweet to change the world. So, media can be used collectively to engineer change. We need to form communities to bring about the change.”

Niki Mullin, Business Development Director, LID Publishing, Uk affirmed, “Media is supposed to be for the state but, the trust in it remains low. It serves the wealthy of the society more than the poor and minority communities. However, community media tends to avoid controversy and highlights the real problems at hand. So, we as consumers need to think about what we are reading. Media change needs to be embedded in the social movements. We need better representation of minority communities on media hence, there is a need to reform it meaningfully.”

Uma Menon, Founder, Rudra communications, India highlighted, “Media in the form of social media is in your face today. It is a great equalizer especially in India where there is so much diversity. My journey with media if from the point of view of woman entrepreneurship, my fight is with the respect the women get in media. My issue is that the media is not your vendor but it is your partner.”

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women economic forum Women Economic Forum 2018