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BW Businessworld

Media & Entertainment Industry Churning Out Women Who Are Carving Their Niche

“We need to look at life from a broader perspective. Humour and satire can solve social problems. Filmmaking through animation is a creative way to create an impact in the society by sending a hard-hitting message," said Taruna Ummatt, Creative Consultant –Animation India

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Women in the media and entertainment industries have truly evolved from playing second fiddle to now being at the forefront. This was something being felt at the recently held Woman Economic Forum where a session was held on ‘The Economics of Goodness through Cinema & Media’ on 27th April at Hotel Taj Vivanta in New Delhi.

Lauren Powers, CEO/Founder of the Powers Fitness Events said, “In the fitness industry, woman are judged what they are outside in their appearance and not so much on the inside. So I train these women to be strong against odds and work on their inside power. It is literally a movement.”

Shveta Raina, Founder, Talerang and Talerang Online said, "As per the survey that we have conducted, 20% of men in my Generation Y actually wished to take a career break while for women it is 22%. When we surveyed Generation Z, the percentage of men has gone down to 7% while for women it has only increased to 29%. Over the next five years, we are planning to launch a woman-only curriculum where we specifically help boost the confidence of women at the workplace."

Taruna Ummatt, Creative Consultant –Animation India said, “We need to look at life from a broader perspective. Humour and satire can solve social problems. Filmmaking through animation is a creative way to create an impact in the society by sending a hard-hitting message.”

Rekha Rana, a Bollywood actress, maintained, “I personally feel as an actress, you have a lot of responsibility to bring out the necessary change in the society which is needed. So I was looking for a script which I want to portray on the screen and want people to feel. Something which can bring a small change. If every filmmaker starts putting that drop in the ocean, this world can be a better place. I really feel that through movies and media, we have a lot of power and strength and we can really make a difference.”


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women economic forum Women Economic Forum 2018