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Max SkillFirst: Balancing Between Value & Competency Hiring

Max SkillFirst is striving to create delight on the 4C’s – Career, Certification, Compensation and Culture –for its employees via employee value proposition

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Max SkillFirst, a part of the $2-billion Max Group, is a professional skilling solutions provider in the sales and service domain. The company’s vision is to impact the sales and service culture in India by being the most-admired learning and development organisation. A survey ranked Max Skillfirst No. 5 among the top 50 Great Mid-Size Workplaces in the country for 2019.

Businessworld caught up with Rajender Sud, CEO, Max Skillfirst to understand what makes the organisation a great place to work.

Employee satisfaction drives an organisation to greater heights and is the biggest marker of its success. According to him, the endeavour of the company has always been to maintain a balance between value and competency hiring. It strongly believes that competency and knowledge are built and transferred. The company is dedicated to inculcating a learning culture for employee empowerment, providing a platform for continuous up-skilling, knowledge improvement, and driving a culture in the organisation that focuses on the physical, mental, emotional and spiritual well-being of employees. Through its Employee Value Proposition, it strives to create delight for its employees on the 4 C’s – Career, Certification, Compensation, and Culture.

As per Sud, a company is considered an ideal when it keeps its foundation values intact, delivers impact on its clients and touches the lives of people. In terms of people practices, excellence, credibility, collaboration, and innovation form the foundation of everything they do. The hiring process is based on value, along with competency, which helps them identify talent that fits the culture, making them open to diversity and retention of talent. Already being a Great Place to Work-Certified company, it nurtures the employees and maintains a culture of trust and freedom of action amongst themselves. In terms of gender diversity, it has 46 per cent of women employees. A fairly young organisation, 75 per cent of its mid-management and extended leadership team are homegrown. Employees spend three- four years on an average in a role before moving on, with an overall retention rate of around 80 per cent.

Further, the company has clearly defined career and learning roadmaps for employees across multiple roles and accounts. The learning roadmaps for employees span for 4 years. The value-based rewards and recognition help in building a happy work atmosphere, maintaining diversity in all its people-related decisions and ensuring a process-oriented transparent system.
The company focuses on the work and balancing the lives of its employees. A full-fledged ‘People First’ campaign was run internally to derive vision, mission, values and a common purpose. This was integrated into its HR process that also includes hiring, development, evaluation, and recognition.

At Max Group, training has always been a key focus. The growth opportunity was leveraged in fulfilling the internal training needs of the group as a shared service training organisation. Gradually, with fast-paced demand for training and development, the leadership at Max Group decided to spin this expertise into a standalone company, to provide training outsourcing solution in the B2B space.

The company strives to be known for partnering organisations in creating the most vibrant, disciplines and enthusiastic sales leaders. They believe in making life simple and happy for employees as well as their clients.


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