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Max Bupa Appoints Ashish Mehrotra As CEO

Max Bupa is one of the most trusted brands and recently became the first health insurer to be declared as a Superbrand in India

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Max Bupa Health Insurance on Wednesday (18 November) appointed Ashish Mehrotra as its Managing Director and Chief Executive Officer. He will replace Manasije Mishra.

Ashish has over 22 years of extensive banking experience, where his last role was Managing Director and Head- Retail Bank at Citibank.

At Max Bupa, he will be responsible for fortifying the Company’s position, growing its customer base, enhancing its brand, products and services, strengthening distribution channels and creating long-term value, the company said.

“I am delighted to welcome Ashish to the Max family. His diverse expertise and his track record of consistent and profitable growth will be invaluable for Max Bupa. I am confident that under his capable leadership, the company will be able to create long term value in the high potential health insurance market,” said Rahul Khosla, managing director of Max India and chairman, Max Healthcare.

On his induction, Ashish Mehrotra said, “I am honored to be a part of the Max family and to lead Max Bupa. Health Insurance continues to be the fastest growing segment in the non-life insurance industry and is set for quantum growth. With B2C Health Insurance segment growing at a CAGR of 20 per cent over the last five years, it presents a great opportunity for a retail focused player like Max Bupa to exponentially grow its customer base. I look forward to contributing to the growth of Max Bupa and enabling millions of Indian families to lead healthier, more successful lives.”

Max Bupa is one of the most trusted brands and recently became the first health insurer to be declared as a Superbrand in India. The company has an estimated market share of around 10 per cent in private health insurance market.


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