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Matrix Cellular Launches App, Enters E-commerce Business

International SIM card provider Matrix Cellular has launched an app for global travellers to help them book movie tickets, restaurants and taxi, among other things

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International SIM card provider Matrix Cellular has launched an app for global travellers to help them book movie tickets, restaurants and taxi, among other things.

Matrix Travel Companion App claims to provide access to all popular categories like international shopping discounts, shopping VAT reclaims, ticket booking for attractions (150,000 partners), broadway and west end, hotel and apartment bookings (500,000), restaurant reservations, pre-book, book a ride, travel insurance, buy and recharge prepaid cards, reload forex on prepaid cards, and many more.

Matrix Travel Companion App is now available for free on Android and Apple iOS platform, Bollywood actress and Matrix Cellular Independent Director Gul Panag said.

She clarified that the app has been incubated by Matrix Cellular but its business will operate independently from sim service business of Matrix.

“I am excited to be part of this new venture by Matrix. While travelling abroad it becomes important to know about the destination and what it must offer. Matrix Travel Companion APP is an excellent choice for people who want to explore the place and be economical at the same time. The app's interface is very simple and intuitive and brings all relevant information for users at one place," Panag said.

"We are not immediately looking at monetising this app. Once we have good user base then we can think of monetising but even in that case we will not charge the app users but look at other ways like we may pass on less discount to customers," Matrix Cellular, Founder and Director, Gagan Dugal said.

He said the company is providing foreign exchange facility through the app in India but not charging anything extra in the process.

"There are 20 million outbound travellers from India of which 8 million are business travellers and close to 1.5 million travel to Europe. We realised that clients were not aware of solutions that can add value to their travel so we came up with an app which offers convenience and give access to best deals to travellers. We expect to start monetising the app by the end of next year," Dugal said.


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