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Marico Limited launches its first range of Ayurvedic products, Saffola ImmuniVeda

Last ten years have witnessed consumer preferences shift towards more natural, or so to say, organic products. Patanjali being one of the trailblazers, has convinced people to “go back to our roots”. This is becoming part of the larger authenticity trend for most brands to experiment with now.

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saffola immuniveda

Marico Limited has strengthened its position in the healthy foods and immunity-boosting segment, with the launch of the Saffola ImmuniVeda range. The new range consists of Saffola Kadha Mix and Saffola Golden Turmeric Milk Mix, both made with the goodness of traditional recipes along with added ingredients that make the immunity boosting range even more beneficial.

The COVID-19 pandemic has led to an increased awareness and interest in immunity boosting products, especially those that have the benefits of natural ingredients. Recognising the need for superior quality immunity boosting products, Marico has forayed into the Ayurvedic segment under Saffola, a brand synonymous with healthy living having a wide portfolio of edible oils, oats, honey and the Saffola Fittify Gourmet range. This is one of the several new launches in the pipeline for the company in the coming months in either existing or new categories. 

Speaking on the launch, Sanjay Mishra, Chief Operating Officer – India Sales & Chief Executive Officer – New Business, Marico Limited said, “There has been a marked change in consumption habits with consumers looking for preventive solutions in healthy and immunity-boosting space. The new range of Saffola ImmuniVeda ayurvedic products – the Kadha Mix and the Golden Turmeric Milk Mix - are contemporary format innovations which make these traditional recipes more enjoyable to all family members while boosting immunity from within. Additionally, these include a unique blend of ingredients for added potency and are available in convenient, easy to use packs.”

Saffola ImmuniVeda Kadha Mix provides the goodness of the time-tested immunity boosting “kadha” made from Ayush Kwath ingredients (Tulsi, Dalchini, Kalimiri, Sunthi) as well as 11 immunity boosting ayurvedic herbs. Saffola ImmuniVeda Golden Turmeric Milk Mix, a healthy yet tasty contemporary ayurvedic drink based on the traditional immunity boosting "Haldi-Doodh" recipe.

The new range is being made available across modern trade outlets, Saffola Stores and e-commerce platforms.