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BW Businessworld

Makeover For Success

A makeover is now one of the biggest businesses in the country

Photo Credit : Ritesh Sharma


It is so funny these days it is not talent or money that is needed to be successful.

What do you mean by that?

Today it is how you look that matters when people hanker for success.

Well sometimes looks are important, like in the glamour business you have to look great to succeed.

I am not talking about the glamour, Bollywood and beauty business.

Then what are you talking about?

I am talking about the corporate world. Where men and women suddenly go for physical changes in the hope of enhancing their business and career prospects.

Please explain, I am a little confused.

Firstly turning blond seems to be the most necessary asset for some people. The heir to a business empire has turned into a bottle blond whether it suits her personality or not.

Well aping the West has always been a hang-up in the country.

Then there is this lady who heads several companies who has gone under the knife and her hair has gone through several dyes hoping to match the foreign corporate heads.

Well, maybe she has to mingle with foreign dignitaries so she wants to look like them.

Yes, but isn't she proud of our traditional looks and culture?

I don't think so. Haven't you seen all the celebrities and Bollywood stars dressing up in gowns now and have given up on the sari, lehenga, choli and dupatta when they walk the Red Carpet?

That is so sad, our clothes are far more glamorous and eye-catching then the western attire. There is a high-powered lady in the finance business that has suddenly turned into a fashion plate and forsaken traditional clothes and only appears in western dress.

Well clothes are neutral, but many women think that when they wear western clothes they are considered more intelligent, educated and high-powered.

Yes that is fine but again suddenly changing the face and hair that seems to be an obsession to show that they are successful.

Well there are many who like to fool themselves with these fake changes when their talents are lacking and only they hope their looks will do the talking.

There was this sweet career girl who married a millionaire and now suddenly has blond hair, fake blue eyes, a reed thin figure and Botox face since she has to attend high society parties.

Having a makeover is now one of the biggest businesses in the country.

I have heard teenyboppers who want to turn into overnight celebrities are going for Botox and plastic surgery so that the media will feature them.

I have even heard of thousands of makeover experts and stylists that are coming out of the woodwork and wanting to style the rich and the famous.

Well it is an easy way to make a quick buck when the Richie Rich think that a makeover will get them success and not their grey matter.

Well the only ones who are going to be successful are the people who promise makeovers.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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makeover fashion industry fashion

Meher Castelino

Author is a fashion blogger

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