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BW Businessworld

Make The Most Of It

The author tells the reader to focus on the mental aspects and the innate experience to figure out the nuances of being productive

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If you are keen to become productive, here is a book that covers why, what and how of it. The story telling ability of the author is so evident that you would not need any other motivation to read this book.

The examples chosen in the Charles Duhigg’s Smarter Faster Better: The Secrets of Being Productive in Life and Business in order to enhance one’s productivity are relevant for professionals across sectors. One of the interesting cases mentioned in the book pertains to a crisis faced by the production team in Disney while making the animated musical Frozen (2013), and how they dealt with it.

Duhigg is a Pulitzer-prize winning reporter of The New York Times and also the author of The Power Of Habit. All through his latest book, Duhigg refrains from over-explaining concepts. Instead he focuses on interesting set of activities, which have resulted in a direct improvement in one’s sphere of work. Simply put, the book is packaged to become a middle manager’s guide for productivity.

The eight chapters in the book talk about motivation, team work, focus, goal setting, managing others, decision making, innovation and also explain how absorbing data act as mariner’s compass for an exploratory to seek answers for being productive in life.

One of the theme running throughout the book is that Duhigg’s methods do not over-rely on or react to data. The author tells the reader to focus on the mental aspects and the innate experience to figure out the nuances of being productive.

To quote the author: “If you learn how to recognise certain choices that, to many, might not be obvious, then you can become smarter, faster and better over time.” It is obvious Duhigg’s reporting career laid the foundation for bringing out this book. And there is no doubt that an aspiring entrepreneur could benefit immensely from this book.

Vedam is AVP & Head, Global Marketing, Cigniti Technologies

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Sairam Vedam

The author is AVP & Head, Global Marketing, Cigniti Technologies

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