• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Mahindra Marazzo MUV Launched In India at Rs. 9.99 Lakh Base Price; Will Rival Toyota innova, Maruti Ertiga

Mahindra’s most ambitious project Marazzo MUV comes in 4 variants with the base model priced at Rs. 9.99 Lakh and the topmost model costing Rs.13.90 Lakh (ex-showroom Delhi)

Photo Credit : Reuters


Amid fierce competition in utility vehicles space, Mahindra & Mahindra (M&M) today launched an all new Multi Utility Vehicle (MUV) named Marazzo priced at Rs. 9.99 Lakh (ex-showroom) base price for its entry level model. The 7-8 seater carrier is ready to take on its competitors such as Maruti, Hyundai, Tata and Toyota and regain the lost ground in its stronghold of UVs and SUVs which is currently being led by Maruti Suzuki.

While the diesel version of Ertiga is priced at Rs. 9 Lakh for its base model, Toyota Innova Crysta is priced at Rs. 15.46 Lakh and Tata Hexa costs Rs. 12.49 Lakh. Touted as Mahindra’s most ambitious project till date, Marazzo is an MUV is available as either a 7-seater or 8-seater. It has 4 variants namely, M2, M4, M6 and M8. The topmost Marazzo variant is available at Rs. 13.90 Lakh. However, the Company’s management has made it clear that these are the introductory prices.

Marazzo which means shark in Spanish is one of the first three launches for the year and is being built on a completely new platform and comes strapped with a 1.5 litre diesel engine developed by Mahindra and AVL of Austria. The company also said that it will come with a petrol variant as well around 2020 when the new BS6 emissions norms kick in.

Marazzo has been designed and engineered at Mahindra’s R&D centre in Chennai alongwith the teams at its US and Italy branches. The total cost of developing this MUV has been calculated at $200 million

The MUV comes with dual tone interiors, 7-inch touchscreen infotainment system with android auto, 8-way adjustable driver seat, cruise control, voice control feature, eco mode and twin airbags. Meanwhile, the top variant offers power foldable exterior rear view mirrors, rear camera, leather seats and daytime running light. Marazzo will come in 6 colours. 

Anand Mahindra, Chairman, M&M said, “Marazzo has signalled Mahindra approach for the global market. This was a cultural change as it was developed using expertise from Italy, US and India. We can use this neural network of R&D for our products. We want to infuse excitement in this segment as no one has done so before.” He also said that the company will continue to focus on SUVs as well and that Marazzo is being developed using engineering competencies from company’s global hubs. 

"The journey of the Scorpio began from our factory in Nashik and it has become an iconic product. I hope ten years from now we would be able to say the same about the Marazzo as well," said Pawan Goenka, managing director, Mahindra and Mahindra automotive division. 

Marazzo will be manufactured at Mahindra’s Nashik facility where Xylo and Scorpio are also manufactured. Mahindra once India’s undisputed kind in the space of utility vehicles, lost its ground due to stiff competition and as a result its market share almost halved from over 50 per cent in 2012 to a little over 25 per cent now.

Top themes and market attention on: