Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

MS Dhoni To Endorse Officers Choice Blue Snacks, New TVC Campaign Launched

Officers Choice Blue Snacks has launched its new TVC campaign featuring Mahendra Singh Dhoni.

Photo Credit :

1541161740_Kmj9nV_msdhoni.jpg

Dhoni is known for his calm and collected demeanour, his ability to make the ‘right choices,’ on the field as a cricketer- and in life overall. His personality finds resonance with the positioning on the righteousness of Officers Choice Snacks.

Created by Metaphor Communications, the 45-second film begins with M S Dhoni acknowledging and saluting all who do not and did not, resort to any ‘setting’ in life. Dhoni then walks us through ‘slice of life’ situations lauding the honesty of people who have not done any ‘setting’ to achieve their goals. The film smartly covers relatable issues of college admissions, traffic penalties, business contracts and elections. It also touches on social issues like dowry and reinforces the importance of making the right choice. The TVC ends with the acknowledgement of, ‘Salute Toh Banta Hai’, for people who have not done any ‘setting’. For them, the end does not justify the means, #setting nahi ki.

The credibility of thought is built with Dhoni’s candid narration, and the film is set stylishly with the transitions of different situations a visual delight.

Commenting on the association, Ahmed Rahimtoola- Head Marketing- Allied Blenders & Distillers says, “the Officers Choice snacks brand has built a distinctive personality around honesty and integrity. MS Dhoni as a brand embodies similar values and we found a strong fit to pursue this engagement. We’re hoping #SettingNahinKi’ becomes an inspiration for people to walk the right path, no matter how harsh the challenge appears to be.”


When asked about the campaign, M S Dhoni said, “Life is all about the choices we make, and those who make the right choice deserve a salute. I’m glad Officer’s Choice Blue Snacks is inspiring people to always stay “righteous” in walks of life, regardless of the difficulty of situation and severity of demands.”


Tags assigned to this article:
fmcg ads ms dhoni Allied Blenders and Distillers