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M&M To Launch Mini Truck Jeeto By End Of June

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Mahindra & Mahindra is all set to launch its new small commercial vehicle named 'Jeeto' by the end of this month. The 'Jeeto' will give a neck-to-neck competition to the Ace Zip, The Tata's minitruck. Jeeto is designed to cater to the varied needs of the small commercial load segment customers. 

Pravin Shah, President & Chief Executive (Automotive), M&M Ltd. said “We are all set to create a new benchmark in the small commercial vehicle segment with Jeeto, which truly embodies the Mahindra Rise philosophy. With the Jeeto we are planning to create a compelling new value proposition that will not only challenge the conventional but will also delight our customers”.

The ‘Jeeto’ epitomises the vehicle’s winning streak and its highly efficient performance for last mile distribution of goods, which shall enable its owners to prosper. Jeeto reflects Mahindra’s core DNA of trust, confidence and ruggedness.  The vehicle will be manufactured at Mahindra’s extended automotive manufacturing facility at Zaheerabad in Telengana.

In 2011, Tata marked an entry into its commercial vehicle segment 'Micro Trucks' with Tata Iris, (ex-showroom price Rs 1.95 lakh) an alternative of three-wheelers and Tata Ace Zip (Price around Rs 2.55 lakh a micro truck with a payload capacity of 600 kg. The Jeeto is expected to reach the expectation as the above miniatures are already playing their role better in the market.

The company is also set to introduce the new generation m_Dura engine on Jeeto. An all new engine from the Mahindra stable, m_Dura is a direct injection (DI) diesel engine designed for refined performance and fuel efficiency.

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