Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Lycos Internet Gets Rechristened As Brightcom Group

Becoming Brightcom Group is a major step forward in our transformation. The Brightcom name embodies the vibrant culture and technologies that are the core drivers of the company

Photo Credit :

1526470072_r4Ij0N_Lycos_Logop.png

Lycos Internet, formerly Ybrant Digital, has been rechristened again. The company will now be called Brightcom Group Ltd. Digital market solutions provider Ybrant Digital had acquired LGS Global and, through that acquisition, became a listed company. Later it acquired Lycos, one of the first Internet firms in the world, and embraced the name that's popular in the Western markets.

Commenting on the development, Lycos Internet Chairman Suresh Reddy said, "Becoming Brightcom Group is a major step forward in our transformation. The Brightcom name embodies the vibrant culture and technologies that are the core drivers of the company."

The name also more accurately represents the full scope of the company today, he added, which includes a range of programmatic Ad-Tech solutions, media and IOT based consumer products.

Brightcom provides multi-channel products, and proprietary programmatic solutions to advertisers and publishers across video, display, social and mobile channels. The Clients include leading blue-chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Qatar Airways, Samsung, Viacom, Sony, Star India, Vodafone, Titan, and Unilever.

Publishers include Facebook, LinkedIn, MSN, Yahoo!, and Twitter. Brightcom works with agencies like Havas Digital, JWT, Mediacom, Mindshare, [email protected], Ogilvy One, OMD, Satchi&Satchi, TBWA, and ZenithOptiMedia.


Tags assigned to this article:
Lycos Internet Brightcom Group