Private branded residences offer all the comforts of home but with the luxury, prestige and high level of services offered at a luxury hotel
Imagine coming back after a long day and ordering the chef to prepare you an omelette or pasta or even vada pao -- just the way you like it -- while you soak in the bath and sip wine, or may be read.
Sounds ideal, doesn’t it? You have probably done it countless times in countless hotel rooms, though I doubt if the vada pao was ordered. So what could be better? – having all the comforts and impeccable service of a luxurious hotel but at home. Imagine returning to your very own home sweet home, complete with framed pictures of your friends and family, your dog, grandma’s old quilt, fridge magnets, your books and wine collection, squealing toddler, moody teenager...the works, and ordering room service, even as housekeeping runs your bath and the sommelier helps select your favourite wine. Perfect.
Welcome to the world of private branded residences which offer you the best of both worlds – your home but with the trademark services of a luxury hotel. It’s like checking into the most luxurious hotel suite with your family and never having to check out.
Typically private branded residences are managed by hotel chains and are part of a hotel compound. They bring together an unrivalled combination of understated luxury, customised service, world-class amenities, privacy and undeniable quality and design. The hotel-style services provided at these branded residential developments include 24-hour concierge and security services, room service, integrated entertainment systems, laundry, theatre and restaurant booking and personal shopping services. But that’s not all. Some luxury branded residential facilities even include exclusive restaurants and bars, private dining rooms, private cinemas, spas, pet care, climate controlled wine cellars, etc.
Private branded residences is not a new concept, having started in New York in the 1920s. However, it has gained popularity recently with the jet-setting millionaire club that maintains 2-3 homes in different cities. Globally, Mandarin Oriental, Four Seasons, Aman and Ritz-Carlton are among the successful operators having properties in some of the most sought after locations across the globe.
Four Seasons has recently come to India and is offering private branded residences in Bangalore, Mumbai and NCR. “Guests often staying at the Four Seasons Hotels say that they wish they could live there forever. Well, now they can,” says James Price, Vice President Residential, Four Seasons Hotels and Resorts.
While currently all three projects are under construction, the one in Bangalore is likely to be the first one to become fully operational, according to Price.
The Bangalore property being constructed by the Embassy group comprises the Four Seasons Hotel with 230 guest rooms and the Four Seasons Private Residences with 109 units spanning across two towers. The 1.5 million sq ft mixed-use development project will also have commercial and retail space.
For between Rs 22,000 per sq ft to Rs 24,000 per sq ft you can purchase palatial apartments with one bedroom apartments sized between 1990-2400 sq ft while four bedroom apartments range between 6200 sq ft and 7500 sq ft.
And what is it that you will get for shelling out Rs 22 crore for a four bedroom apartment? The intuitive service, the exclusivity of space, the invisible yet prompt attention to your whims, the hassle-free upkeep of your living quarters...in short, the legendary Four Seasons brand of service and luxury.
“Besides the customised service, owners will also have access to all the world-class amenities and staff at the adjoining Four Seasons Hotel,” says Sartaj S Singh, President, Embassy Hospitality. So you can have a party at home and request the Four Seasons chef to prepare a special meal for your guests, right there at home.
You can also customise certain aspects of your ownership experience through a range of services offered on an a-la-carte basis, including laundry and valet services, residence maintenance, in-residence dining, event catering, etc. And whether you need a personal trainer, a dog walker or a baby sitter, the Four Seasons Branded Residences team will take care of that. “The owners will have access to our 24-hour concierge services,” says Price. So whether it is getting Central Court tickets for Wimbeldon or help with your daughter’s school project, assistance will be just a phone call away.
1. The bedrooms are generously sized in all residences with the master bedroom measuring over 350 sq ft
2. Elegant master bathrooms with his and her vanity mirrors and plenty of space for personal pampering
3. You can have a masterchef cooking for you in your own kitchen
4. The style and design of a world renowned interior designer in the comfort of your home.