Livpure Celebrates Purity Of Relationships With Diwali Campaign
The campaign is conceptualized by Digital Refresh Network with the account management team comprising of Murari Mishra and Abhinav Jain.
Photo Credit :
Diwali is one of the biggest festivals in India, and indeed one of the best opportunities to engage with our audience. Livpure, India’s fastest growing water purification brand launched its new campaign ‘#PureCelebration’ for this festive season, today. Livpure’s objective is to establish a more personal connection with its audience, around this occasion of "coming together". A connect that could be more relatable, memorable and trigger conversations around the brand.
Commenting on the campaign, Sushil Matey, Director – Marketing, Livpure and CEO, LivpureSmart Homes, said, “Unlike the category, Livpure in each and every campaign has interpreted life from the lens of "goodness". With Diwali being the onset of new beginnings, and with products in three categories - air, water and indoor weather, Diwali becomes a very relevant point in time to reinforce our bond with consumers and prospects alike.”
Barin Mukherjee, CEO - Digital Refresh Network believes, “Whether it’s providing clean drinking water, purifying the air or cooling our living spaces, Livpure’s communication approach has always focused on the positive perspective on life. We saw an opportunity in combining the sentiment of “home coming” moments as moments of goodness, which is core to the brand”.
This campaign is highlighted across Facebook, Google, YouTube and other popular digital platforms.
The campaign is conceptualized by Digital Refresh Network with the account management team comprising of Murari Mishra and Abhinav Jain. The creatives were developed by Judhajit Dey Sarkar and Mrinal Bhalla. Circus Elephants is the production team for this 1.30 minute long campaign.