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BW Businessworld

Linking Your Logs

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Life — and death — is getting more organised in the virtual world. A host of diary apps such as TimeHop, Momento and DayOne help you find out what you did over social media a year or two ago. The latest launch, Step, goes one step further. This app calls itself a lifestyle aggregator — it captures all your fragmented data strewn over the virtual world and neatly logs them in one place.

Step not only tracks your activities across various social media, it also allows you to add photos and notes and keeps track of all the updates that you make across various social media accounts. And, the application keeps it all private, while presenting all this data in an attractive dashboard. With all these journaling apps, who needs a diary anymore!  

Even your virtual after life is getting pretty much sorted out now —  there’s an app called LivesOn that lets users send posthumous tweets. It basically studies a user’s online personality and then posts stuff accordingly. 

If that sounds rather ghoulish, then, perhaps, you will find Google Death to be of greater practical value. This app allows you to will away your Gmail account to a trusted person. If Google finds that your account has been inactive for a particular period of time of time, and you have nominated someone to look into it, then it will notify the person and share your data with the person.

DIG THE DATA

Online Instinct
Seventy one per cent of Internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook, according to Mediabistro

Scoring @ IPL
Mumbai Indians leads in fan following on Facebook with close to 3 million fans, trailed by Kolkata Knight Riders and Chennai Super Kings with 1.6m fans each, according to Unmetric

Nose For News
The average Facebook user spends more than 25 per cent of his or her time on the site scrolling through the news feed, according to Mashable

Kiran Bedi
@thekiranbedi

Social activist
Misgovernance based on rampant corruption in Karnataka punished by ‘We the People’.More will follow. Law of nature works

Alain de Botton
@alaindebotton1

Fellow, Royal Society of Literature
Behind almost every inconvenience is a new business waiting to be born



(This story was published in BW | Businessworld Issue Dated 03-06-2013)