Liberty Lifestyle Forays Into Lifestyle Retail Market; Launches 12 New Perfumes
Crafted in France, Liberty Lifestyle aims to establish the brand as the most preferred and recognized luxury perfume brands by 2020 says Adesh Gupta, CEO, Liberty Shoes Limited & Liberty Lifestyle
With a history of over 60 years in retail, the Liberty Group announced its foray into luxury lifestyle retail with its new business vertical - Liberty Lifestyle. The 12 brand new perfumes and one aftershave from the line is a new brand identity for Liberty.
The line has been crafted in France and was recently launched in New Delhi. The French perfumers have married the notes perfectly keeping India’s weather conditions in mind, a global look and feel has been given to each bottle and is launched at a price fitting consumers’ budget.
“Crafted in France, Liberty Lifestyle aims to establish the brand as the most preferred and recognized luxury perfume brands by 2020. The design of the bottles to the perfume notes are created with an aim to appeal to young millennial and Gen Z. This launch is only the beginning for us and we are also looking at expanding our product portfolio by the end of next year. We have been in the footwear business for ages, it’s time we offer final touches to one’s outfit and what better than launching a nice perfume range to complete someone’s look,” said Adesh Kumar Gupta, CEO, Liberty Lifestyle.
“Keeping in mind India’s weather conditions and culture, we’ve given the new range a traditional cum modern touch. Since our target group is young, confident yet rooted millennial and Gen Z, for us, modernity was the key with a touch of tradition. So, we’ve integrated varied ingredients to create this new range. We’ve blended spices, white flowers, oudhs with coffee, gourmet notes, and fruity tones to project the right mood of the brand and bring out the true Indian essence with a contemporary mix.” said Phillippine Courtiere, Perfumer, Firmenich.
The brand will be available at select Liberty outlets across the country and will soon be launched at leading retail outlets. Priced between INR 1699 and INR 2499, the new Eau de Parfum range consists of twelve fragrances, with names like Flirt, Eden, Bloom, Bliss, Dream, Dusk for women and OUD Gold, Legend, Passion, Marine, Rebel, Impulse for men along with an aftershave named Marine and hopes to appeal to its customer base, including millennials and Gen Z.