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BW Businessworld

Let Gupshup Do The Talking

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In this era of 24x7 connectivity, the upswing in smartphones and the excessive usage of broadband have augmented instant messaging with mobility. Gupshup Technologies, an SMS-based mobile community forayed into a complete messenger platform recently. Apart from sending messages privately to friends or publically to followers, in a SMS form even on feature phones, the service that works as any other IM app on smartphones can be accessed via SMS,web,wap or mobile apps.

“Emerging markets such as India and Indonesia have numerous feature-phone users even as smart-phone adoption is growing. Services like GupShup that integrate data and SMS, are well suited to the needs of emerging markets,” says Beerud Sheth, co-founder and CEO of GupShup. He further added, “Social media tools cannot afford to leave vast populations out of the conversation – they must be inclusive, not exclusive”.

The GupShup app works on Android, iOS, Blackberry and Nokia S40 platforms. It enables the smart-phone users to send or receive messages using the data channel, while feature-phone users send or receive messages through SMS. If the message recipient does not have the app, GupShup delivers a text message to them free of cost. Apart from its basic SMS service, it numerous communities and makes the whole address book active and reachable, unlike other messenger apps that can only reach users that have also downloaded the same app. The app also lets users to post their self created emoctions, apart from their inbuilt list of the same.

GupShup also provides mobile marketing and engagement solutions that enables businesses to interact with consumers.