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Lava launches Fashionable Lava Iris 460

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Lava International Limited on Thursday (04 September) unveiled Iris 460 which is a fashionable mid-range Smartphone with a leather back cover aptly suited for consumers who would like to make a distinct style statement. The Iris 460 is fully loaded with a host of excellent features and the latest technology to take on the best in the range.

The classy looking Iris 460 comes with a beautiful handcrafted black leather back case with Gun Metal Middle Housing that makes it not only a phone but a beautiful accessory as well. Furthermore, it is equipped with fast 1.3 GHz dual core processor providing consumers a smooth experience overall along with fast downloads. The OGS multi-point touch technology makes browsing and typing very user friendly.

With a stunning 11.43 cm (4.5”) Full Lamination FWVGA IPS Display with 217 PPI & 16.7 million colours, the Iris 460  brings pictures and videos to life from multiple angles of viewing. The device is pre-loaded with 11 Indian Languages namely English, Hindi, Tamil, Telegu, Kannada, Punjabi, Gujarati, Marathi, Bangla, Malayalam, and Oriya. The Device also boasts of supporting W-CDMA at 900 MHz, thus allowing 3G Data Services to Idea Customers in Delhi Circle, Airtel and Vodafone Customers in Delhi, Kolkata and Mumbai. Further the device runs 3G Services on both the SIM Card. The package includes a flip cover for a complete offering.

Amazon Launches Kindle Kids’ Book Creator
Amazon announced KDP Kids, designed to help children’s book authors prepare, publish and promote both illustrated and chapter books in Kindle Stores worldwide. Children’s book authors can use Amazon’s new Kindle Kids’ Book Creator tool to easily create illustrated children’s books that take advantage of Kindle features like text pop-ups. Once the book is ready, authors can upload it to KDP in just a few simple steps. Authors can also choose to enroll their books in KDP Select to earn royalties of up to 70 per cent, and  access additional marketing tools like Free Book Promotions.

Amit Agarwal, Vice President and Country Manager, Amazon India said, "We want to empower our authors with a tool which can help them focus on telling great stories. No one should have to be a computer programmer to create a beautiful, illustrated Kindle book for kids."

By creating a digital edition of their book, authors can reach a whole new audience of Kindle readers, who have already downloaded millions of children’s books this year.

“As a self-published author, doing all the work myself and being no technical expert, I found this so easy to use,” said children's book author and illustrator Michele Lynn Seigfried. “It will definitely save me time and money when I publish my future books.”

Canon Expands Its Colour Production Printers Portfolio

Canon India, a leading Digital Imaging company, announced the launch of a new colour production cutsheet press series as part of their continued efforts to empower print service providers (PSPs) to cater to the print industry’s ever-evolving needs.

With technology derived from the award-winning Canon series, the 80ppm C800 and 70ppm C700 deliver excellent print quality, enhance productivity and enable versatility in both commercial and in-house print environments.

Dr Alok Bharadwaj, Executive Vice-President, Canon India said, “Canon professional printing product division is registering over 25 per cent annual growth and is the fastest growing business of Canon in India. It is doubling every three years and is expected to be a 200 crore business by 2016 .The new C800 series  will be the major driver for  expansion as we aim to achieve 30 per cent market share in the  category of cut sheet commercial production printing by 2016”. He further added

The imagePRESS C800 multifunction printer and  the imagePRESS C700 multifunction printer has priced Rs 47.5 lakh and Rs 44.5 lakh, respectively.

Tata Communications, Mercedes AMG Petronas Formula1 Team Announce F1 Connectivity Innovation Prize
Tata Communications, a leading provider of a New World of Communications, confirmed the details of the second technology challenge intended to harness global brainpower in the $50,000 initiative set against the white heat of connectivity innovation that defines Formula 1 racing.

Lewis Hamilton, Driver for the MERCEDES AMG PETRONAS Formula One Team says, “The Mercedes-Benz Silver Arrows have an amazing history in our sport. The legendary skills and achievements of drivers like Juan Manuel Fangio and Stirling Moss in the 1950s are an inspiration to me and, I believe, provide a rich tapestry for this project to bring our history alive through the hands of the fans themselves.

Entrants are being set a technology challenge to define the capture and curation of artefact from the present season with the MERCEDES AMG PETRONAS Formula One Team back to Mercedes’ history in the sport in the 1950s. In addition entrants are being asked to propose a campaign methodology to ensure the Scrapbook captures the imagination of the digital generation.

MongoDB Collaborates With Happiest Minds
MongoDB announced an engagement with Happiest Minds Technologies, a next generation IT services and solutions company. Research from leading analysts at Gartner predict that business intelligence and analytics will continue to be a priority for CIO’s through 2017. Through this engagement with MongoDB, Happiest Minds aims to provide Big Data solutions that are agile and scalable, and offer real time insights for intelligent decision-making.

With the pervasiveness of social and cloud applications, increasing data volume and variety, and new architectures like cloud and virtualization, enterprises need a new approach to data management with solutions that are scalable and flexible. Now, enterprises will benefit from the expertise of MongoDB Trained Consultants as well as industry specific use cases and expertise.. Happiest Minds will offer a variety of services which will include MongoDB Architectural Advisory and Capacity Planning Services, Development, Testing and Data Migration.

Kamal Brar, Vice President, Asia Pacific at MongoDB said, “We are pleased to include Happiest Minds in the rapidly expanding ecosystem of MongoDB. Together, Happiest Minds expertise and MongoDB’s proven scalability and dynamic data model will allow customers to make faster, more accurate business decisions.”

Vserv Appoints Pranab Punj To Spearhead Global Marketing
Vserv, an award winning mobile ad exchange, on Thursday announced the appointment of Pranab Punj as Associate Vice President, Global Marketing. Pranab, a veteran in the digital sector, strategically complements Vserv’s aggressive growth plans and further extends the company’s leadership in the ever-evolving mobile ecosystem across geographies with a strong focus on Emerging Markets.  Pranab will be responsible for driving Vserv’s global marketing endeavours, brand positioning, PR, events and digital marketing.

As a part of the senior leadership team, he will be key in devising and implementing Vserv’s marketing strategy for a diverse global target audience incorporating marketers, telecom operators and app publishers. 

Dippak Khurana, CEO & Co-founder, Vserv, said, “We are glad to welcome Pranab to the Vserv team at this growth juncture as we scale our business globally. Pranab’s unique experience in dealing with digital brands & products will enable us to accelerate our marketing efforts. In an ever evolving ecosystem as ours, there’s a constant need for all stakeholders to reinvent their mobile strategies and we look forward to make great strides together in empowering them.”

Speaking on his appointment, Pranab Punj, Associate Vice President, Global Marketing, Vserv, said, “It brings me great excitement to be a part of a brand like Vserv which has evangelized the mobile ecosystem in Emerging Markets.  Through its marketing efforts, Vserv had provided succinct insights for all stakeholders to unlock the full potential of the mobile medium. In my current capacity, I look forward to augment these efforts further and to newer markets.”

Intex Celebrates Mary Kom
Intex Technologies, one of the fastest growing mobile phone companies in India announces the launch of its latest offering, the Aqua Style Mini smartphone at Rs. 4,990/-. The phone launch also heralds Intex’s association as the exclusive mobile brand partner of the upcoming biopic movie based on Mary Kom, starring Priyanka Chopra.

Intex has associated with Viacom18 to be a brand partner, where-in Intex branding will be prominently featured in the film, which releases on the 5th of September. To show its support, the company will be taking out 5000 limited edition smart phones with Olympic bronze medalist Mary Kom's icon embossed at the back of its phones.

Talking about the association, Keshav Bansal, Director Marketing, Intex Technologies said, “This movie sends a strong message of true character, grit, inspiration and determination by showcasing how hard work never fails. It is the promotion of these ideals that made us associate with a power packed film such as Mary Kom, as it immensely resonated with our brand ethos and strengthens the brand’s image. Thus, to further support this message, we at Intex are launching the special edition Aqua Style Mini to commemorate Indian sporting legends.”

Usha International Collaborates With Film Mary Kom
Usha International, one of India's leading consumer durables company proudly announces its association with the long awaited Biopic and Priyanka Chopra starrer 'Mary Kom'. USHA has a strong history that reflects its strong support towards promotion of sports and women empowerment. Associating with a film that depicts the life story of Mary Kom, a woman recognized as an icon of strength for many, solidifies USHA's commitment towards initiatives which depict the importance of sports, women of substance and women empowerment.

In addition USHA shares a few memorable experiences with the real life Mary Kom with her being chief guest at the USHA All India Ladies Open Amateur Golf Championship in December 2012 and her recent visit to The Hab - by USHA.

USHA looks forward to having yet another memorable experience with the reel life Mary Kom 'Priyanka Chopra' who will be visiting the HAB by USHA in Mumbai soon, for the promotions of the film Mary Kom.

On this occasion, Chhaya Shriram, Director Usha International Ltd, says, "USHA is very proud to be associated with Mary Kom and with the film based on her life, representing independent and focussed women, who achieve at the highest levels through hard work and dedication to their goals and values, a true testament to women's empowerment, strengths which USHA is committed to promoting through its own women empowerment initiatives such as pan India rural Silai schools, women and sport sponsorships, amongst others."