Kia Motors India’s unveils Brand launch campaign
This campaign lead by the TVC reiterates Kia’s design philosophy and aptly brings out the importance of design in the Kia ecosystem
Kia Motors launches its first brand campaign for India, to introduce the brand in the country and further strengthen it’s connect in the market. This campaign lead by the TVC reiterates Kia’s design philosophy and aptly brings out the importance of design in the Kia ecosystem.
The campaign ‘Magical Inspirations, Stunning Designs’, have been made on the deepest insight that there is an inspiration behind every great design and there are unique inspirations behind the design of every Kia car.
The campaign that started by piquing people’s curiosity with teasers of an astronaut and a tiger around a Kia car, reaches a big reveal as apart from the astronaut and the tiger, seven other magical inspirations came together to form a Kia car.
Speaking about the campaign, Mr. Manohar Bhat, Head – Sales and Marketing, Kia Motors India said, “We wanted to take a fresh approach through the campaign that rightly highlights the importance of design at Kia and the inspiration that drives us to make stunning cars that we are globally known for. Staying true to the brand philosophy of ‘power to surprise’ there’s more to come via the TVC so, please stay tuned!”
The campaign aims to create a lasting impression on the discerning new age automobile customer leading up to the launch of the much-awaited SUV from Kia. This multi-media campaign will be supported by a uniquely designed digital campaign, which will engage with the evolved Indian consumer
Ahead of the launch of its first car in India in the second half of 2019, Kia is aggressively implementing its marketing plans with an aim to be amongst the top 5 automakers in India within three years.