Jawa Brand Resurrected In India By Mahindra’s Classic Legends
More than two decades after vanishing from Indian roads, the iconic Jawa motorcycles are back with a bang. Classic Legends the Company behind the JAWA has launched three models in India
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ore than two decades after vanishing from Indian roads, the iconic Jawa motorcycles are back with a bang. This is possible because Mahindra and Mahindra (M&M), through its subsidiary Classic Legends Private Limited (CLPL), had signed a licensing deal to launch motorbikes under the ‘Jawa’ brand name in India and other East Asian countries. The Mumbai-based automaker has rolled out two bikes—Jawa and Jawa 42- which are priced at Rs. 1,64,000 and Rs. 1,55,000 respectively and would be available from early next year. The company has also unveiled the factory custom Jawa Perak, which will be available for Rs. 1.89 lakh and will be launched later
Anand Mahindra, Chairman, Mahindra Group said, "It's rare to get an opportunity to resurrect a legend. Jawa is an authentic and iconic brand that represents the desire and yearning in all of us for freedom and adventure.”
Both the launched Jawas are powered by a 293cc, liquid-cooled, single-cylinder engine generating 27bhp of power and 28Nm of torque and is BS-VI compliant. The upcoming Perak will have a 334cc engine that develops 30bhp and 31Nm of torque. The company claims the all-new engine uses a double overhead camshaft (DOHC) configuration, which increases the efficiency of the engine at higher speeds. Once launched, these bikes will be taking on Royal Enfield Classic brand of motorbikes.
Anupam Thareja, Founder, Classic Legends Pvt Ltd. and Founder and Managing Partner, Phi Capital, said, ‘Jawa Motorcycles has enjoyed a huge fan following and generations have relished riding these iconic motorcycles. Modern classics are becoming more and more popular since people today are looking for character, style and fun. We are excited about the new Jawa Motorcycles that we have unveiled here today.
Boman Irani, Chairman & Managing Director, Rustomjee Group said, ‘It is a proud moment for me and my family that Jawa Motorcycles is making a comeback. The brand was first introduced in the country by my father and went on to define an era that not just pervaded a motorcycle cult but also popular culture & cinema that got the nation together. We are certain that Jawa will receive as much love as it had got in the past and will appeal to the seasoned motorcycles aficionados and the millennials alike.”
Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd. said, “It is indeed a historic moment and we are happy to bring Jawa back in India. This seems like the right timing to have come up with this range of motorcycles, as the Indian premium motorcycle market is not only growing but also evolving in consumer tastes and preferences. We are quite upbeat to offer these classics to the motorcycle enthusiasts in the country.”