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BW Businessworld

Italian Tech Brand ‘Celly’ Enters Indian Markets

The products shall be priced among the mid – high-end segment and will be available with leading eCommerce platforms.

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1617786193_WOLPAW_Celly.jpg

Celly, an Italian accessories brand, has announced its foray into the Indian Market. The brand said it sees India as a high growth potential market and plans to expand its foothold, in a partnership with Beetel, an Indian household name, and a leading technology brand offering contemporary solutions for modern India’s connectivity and IT needs.

Blending Italian craft with technology, Celly shall launch a range of products under audio, power, photography, utility & travel category. The products shall be priced among the mid – high-end segment and will be available with leading eCommerce platforms -  Amazon and Flipkart along with brick and mortar stores

Commenting on the announcement, Stefan Fink-Jensen, International Business Development for Celly, said, “Celly and Beetel have been working hand in hand for the past year to prepare for this exciting moment. We are thrilled to launch our aspiration brand Celly in the Indian market. We have tailored all our products to meet the Indian market technical and design expectations, with unprecedented Italian craftsmanship and quality, along with 2-year warranty for our high tech lineups

Puneet Gupta – Business Head, Beetel, said, “With our vision to provide quality products in the Indian market, Celly would be an important strategic partner for us. With decades of experience in Indian Market, our vast Omnichannel reach - Dense distribution network, partnerships with leading e-commerce platforms & leading LFRs, we would be able to provide a platform to make Celly Products accessible and available to all. This will be an exciting and promising journey with Celly and we look forward to it.”


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Celly beetel