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BW Businessworld

Inside Coca-Cola

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Coca-Cola has had many rough patches in its history. It had to face PR debacles, staunch prejudices and tough market weather to emerge the winner it is today. Neville Isdell, who played a vital role in the soft-drink giant's recent turnaround, has served the company for more than 30 years, retiring in 2009 as CEO. This book, a first by a Coca-Cola CEO, features his personal and professional story and the canvas covers continents: from Northern Ireland, South Africa, Australia, the Philippines, Russia, Germany to India. Isdell's Coke story has lessons that would appeal to anybody who has ever taken "the pause that refreshes".

(This story was published in Businessworld Issue Dated 14-11-2011)