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Influence+United Welcomes Chtrbox

The Influence+United alliance seeks to remove the stress of globalization and to streamline the entire influencer-marketing journey -- from proposal to results.

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Founded in 2016 out of Mumbai and Delhi, Chtrbox, India’s premier influencer marketing company, was today welcomed as Influence+United’s exclusive member for India. Chtrbox offers India’s largest and most diverse pool of influencers, from top celebrities, digital stars to emerging micro and nano influencers. 

Announced this week by US influencer marketing company IZEA Worldwide, Inc (NASDAQ: IZEA), Influence+United is bringing together the foremost companies from the Influencer Marketing industry around the world. Collectively, the alliance offers brands and marketers an exposure to over three billion global citizens and geographical expertise for over 90% of multi-continent brand organizations. The other member to be announced as part of the alliance so far has been Buzzoole, Europe’s largest influencer marketing company.

For the world’s leading brands, the Influence+United alliance seeks to remove the stress of globalization and to streamline the entire influencer-marketing journey -- from proposal to results. The alliance will serve as the easiest way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope, while creating more opportunities for influencers around India and the world.  

“India has a population of 600 million, socially-native young adults – and they’re set to change the advertising world,” said Ted Murphy, IZEA Chairman and Chief Executive Officer. “Companies both new and old have recognized that their brand is no longer what they tell their consumers. Instead, it is what consumers tell each other it can be through influencer marketing. Nowhere is this more demonstrable than in India through the leadership of Chtrbox driving the Creator Economy to new heights. Having access to this rapidly growing, innovative country is central to Influence + United’s mission.”  

“Increasingly, brands are looking at India for their next wave of growth. Nailing a solid influencer strategy is key in today’s digital world, and we’re glad to be a part of this alliance to ensure that storytelling happens seamlessly across borders,” said Pranay Swarup, CEO & Founder of Chtrbox.

Julie Kriegshaber, Chtrbox’s COO, further added, “India has among the highest social media consumption in the world, and an amazing creator ecosystem. We are excited to showcase and offer this to the world through Influence + United.”