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Indian PC Market Skyrockets By 73% To 3.1 Million In 1Q21 : IDC
Like in the previous quarters, notebooks remained the driving category with more than three-fourths share of the PC category, registering a stellar 116.7% YoY growth in the first quarter of 2021, as per IDC
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In a country like India where personal computers (PC) penetration is abysmally low vis-à-vis other emerging markets such as Brazil and China and where electronic transactions and learning are picking up pace, numerous computer hardware and electronics players are increasingly capitalising on the “unprecedented demand” for its products. According to new data from the International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker, the India traditional PC market (inclusive of desktops, notebooks, and workstations) continued its growth streak with shipments growing 73.1% year-over-year (YoY) in 1Q21 (Jan-Mar). A total of 3.1 million PCs were shipped, recording the highest ever first-quarter shipments to India, as revealed by IDC.
Like in the previous quarters, notebooks remained the driving category with more than three-fourths share of the PC category, registering a stellar 116.7% YoY growth in the first quarter of 2021, as per IDC. Additionally, the desktop category remained steady and showed initial signs of recovery.
IDC also maintained that PCs were in high demand as enterprises, SMBs, and consumers continued their purchases. Supply has been inconsistent over the past few quarters, and demand continued to outstrip the supply allocation for the country. At the closing of the quarter, vendors were able to manage better allocations from their headquarters. Additionally, the lower than usual shipments in 1Q20 aided the annual growth as it looks more favourable due to the lower base, as per IDC.
“Many companies remained fully remote or had adopted a hybrid working model to manage the growing concerns of the pandemic within the country. As cases continued to rise, a few large enterprises procured PCs in bulk to manage their workforces, adopting these new working models for the long haul,” said Bharath Shenoy, Market Analyst, PC Devices, IDC India. He added, “The demand for virtual learning is still strong, alongside a stronger demand for affordable PCs. This is evident from the recovery of desktops in the consumer segment, which grew 49.5% YoY in 1Q21, despite the growing trend of notebooks replacing desktops."
In terms of marketshares, HP Inc. returned to the top position, replacing Dell in the overall PC market as its shipments grew 102.1% YoY in 1Q21. Dell Technologies moved to second position with a 21.8% share with 45.4% YoY growth in 1Q21. Lenovo maintained the third position and recorded 73.4% YoY growth in 1Q21.
Above all Apple recorded its biggest quarter for PC shipments in India and tied for the fifth position with ASUS. Its shipments grew 335.5% YoY and 45.3% from the previous quarter. It also replaced ASUS for the fourth position in the consumer segment.