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Indian Entrepreneurs And Small Business Owners Are More Inclined Towards Building An Online Presence, Than Global Counterparts: Reports

The survey looks at how small business owners and entrepreneurs are tackling external challenges impacting the growth of their business.

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GoDaddy released a Global Entrepreneurship Survey today, revealing interesting insights around the current state and journey of small business owners in India compared to other regions around the world. According to the survey, small businesses in India that are already online are much more inclined towards building a website for their business than their global counterparts. Almost one-third (32 per cent) of the total Indian small businesses surveyed (that are online) reported that they already have a website and about 19 per cent responded that they plan to build a website soon as compared to only 16 per cent of their global counterparts. 

The survey also delves into the swirl of challenges faced by Indian Small Business Owners (SMBs), which require them to adapt, in order to flourish. 42 per cent of the Indian small businesses surveyed cited their inability to invest sufficiently in the business as a major growth challenge. Other external challenges included societal turbulence (35 per cent) and failure to keep up with the technological advancements (23 per cent). 

Cyber-attack is another concern that 21 per cent of the Indian entrepreneurs cited as a potential challenge to their success. While, only 8 per cent of Indian small business owners responded that they experienced a cyberattack, 31 per cent of them responded that they lost access to their accounts, 28 per cent said it cost them money to get it fixed and 23 per cent mentioned that it compromised client information, supporting the concept that while it may not happen often, security should be a priority. 

Even with these challenges, small business owners in India remained optimistic, with 46 per cent reporting that they expect to grow at least 50 per cent in the next 3 to 5 years, which is 1.7 times more as compared to the global counterparts (only 27 per cent). 

“Owing to the massive growth of the digital economy in India, entrepreneurs and small business owners are showing increased optimism towards creating an online identity that can prove critical for their long-term growth and expansion. As these business owners embark on their journey towards digital transformation, we at GoDaddy, aim to provide them with the guidance and easy-to-use and affordable online tools and solutions to help them grow and prosper”, said Nikhil Arora, Vice President, and Managing Director, GoDaddy India. 

While technology can help reduce barriers to entry for creating a small business, it can also help the business owners to become successful entrepreneurs. 30 per cent of the Indian respondents said that they believe that technology tools will help them expand their reach and create a better market place. Moreover, about 26 per cent of the Indian small business owners responded that technology will run the business more efficiently and cost-effectively, whereas 23 per cent of the respondents said that technology will help maintain a close relationship with customers. 

The survey was conducted by a research firm Savanta in April and May 2019 and surveyed 4,505 small business owners across 10 countries including India, Australia, Canada, and the United States amongst others. The survey size in India was 500 small business owners with 25 or fewer workers.