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India’s 1st SWACHHTHON: Aquakraft’s SWACHHAGRAHA in association with Mithibai’s KSHITIJ

The vision & mission of Swachhthon is based on the principles of Swachhagraha where Swachh is Sanitation & Water for Community Health & Hygiene

“I am Swachh, are you? Come join Swachhthon and be Swachh.” was the mantra of India’s 1st Swachhthon, a joint initiative of Aquakraft’s SWACHHAGRAHA & Mithibai Kshitij, the international intercollegiate cultural festival of Mithibai college happening on 8th, 9th, 10th and 11th of December, 2018. Swachhthon - A Green Run, is a 7km marathon with a pre defined route which will be held on 9th December, 2018 in Juhu and is a part of Kshitij.


The vision & mission of Swachhthon is based on the principles of Swachhagraha where Swachh is Sanitation & Water for Community Health & Hygiene and Agraha is an invitation to all stakeholders across Government, Elected Representatives, Corporates, Non-Profit Organisations, NGOs, Communities, Students, Volunteers, Bilateral/Multilateral Aid Agencies, Advocacy firms, to come together and build a Clean, Green, Healthy, New and Progressive India.


Talking about the Swachhthon, the members of Kshitij are extremely excited to contribute for a better and greener tomorrow. A working member of Kshitij said “Kshitij is not just a college festival which will have fun, frolic, dance & music but has a more deeper objective to be the part of a social change. Hence this year we chose going green and being Swachh as our core objectives. This is when we came across a Green crusader ‘SwachhShree’ Dr. Subramanya Kusnur, Founder Chairman of Aquakraft and Architect of Swachhagraha, a unique socio economic developmental model that uses green technologies to treat water for drinking & sewage, waste management & menstrual hygiene. Accordingly we have chosen Aquakraft’s Swachhagraha to be the Cause Partner of Kshitij’s marathon.”


“India’s 1st Swachhthon - A Green Run is an advocacy initiative of proliferating the cause of Swachh while being environment friendly and Green. It will be flagged off from JRM Grounds at 7am and will traverse across 7km on a pre-defined route and will end at the same spot. The registrations for the same are open with over 1500 runners already registered. We expect a total of 5000 runners to participate in this run.,” said another member from Kshitij.


“It is very heartening to see the passion and the commitment of Team Kshitij in going ahead and making a difference to the society at large. I must say that I am totally impressed by their vision, which totally supersedes the other exciting activities of Kshitij spanning over 4 days. For us it is a vindication of sorts as we strongly believe that it is active and committed student volunteerism that can bring about selfless and effective social change at the grass root level.” said Dr. Rajpal Shripat Hande, the Principal of Mithibai College.


“The students are planning a slew of initiatives under Swachhagraha preceding & succeeding Kshitij which will be a year round engagement of interventions, monitoring & impact assessment. Moreover, all this is happening in the 150th Birth Centenary of Mahatma Gandhiji which signifies their humble respects to the Father of the Nation” Commented ‘SwachhShree’ Dr. Subramanya Kusnur, Founder Chairman & CEO Aquakraft Group & Architect of Swachhagraha.



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