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India Metal Tally Hits 24 Lions On Day 4 Of Cannes Lions

India is going strong even though in certain categories, Indian agencies have not been able to secure a shortlist or a win. On the fourth day of the Cannes Lions International Festival of Creativity, agencies from India brought home a total of three Lions

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India is going strong even though in certain categories, Indian agencies have not been able to secure a shortlist or a win. On the fourth day of the Cannes Lions International Festival of Creativity, agencies from India brought home a total of three Lions.

Adding to the seven Lions of day three and 13 Lions and the Grand Prix won in the Lions Health categories, this takes the India tally to 24. While India has already outperformed 2015 performance, another three Lions - and there are hopes pinned in categories such as Media, Entertainment, Radio Lions and Film Lions - and India will beat the 2017 tally.

The third day wins included three Golds, two Silver Lions and two Bronze.

Of the three Gold Lions, Ogilvy & Mather India has claimed two. In the Outdoor category, Ogilvy India won a Gold for its work Savlon's 'Healthy Hands Chalk Sticks', a cost effective idea that turned writing chalk into soap for children. The agency has also won a Gold in the PR Lions category for the same entry - the PR agency for which is PR Pundit.

While India did not continue its Grand Prix winning streak in the three-year old Glass Lions category, L&K Saatchi & Saatchi did bring home a Gold Lion in the category for #GiverHer5. #GiveHer5 is a social movement created by L&K Saatchi & Saatchi to draw attention to the plight of Indian women who "miss" five days of their lives every month because of their period.

McCann Worldgroup tally at the Festival continues to increase. The agency has won a Silver in Outdoor Lions category, for World for All (Animal Care and Adoptions).

BBDO India bagged a Silver Lion for Mirinda's #ReleaseThePressure in the PR Lions.

The two Bronze Lions on the day were again taken by Ogilvy in the PR and Promo & Activation Lions categories, once again for Savlon's 'Healthy Hands Chalk Sticks'.

The fourth day wins included three Silver Lions.

Leo Burnett India has brought home India's first ever Innovation Lion. Its campaign 'Roads that Honk' for HP Lubricants has won a Silver Innovation Lion. The work is an anti-collision vehicle management system that alerts drivers about approaching vehicles. Conceptualized, designed and executed by Leo Burnett India and installed by HP Lubricants, the technology aimed at making highways safer across Indian roads.

Indian agencies won two Silver Direct Lions as well. Taproot Dentsu won for the 'Adidas Odds' campaign while McCann bagged one more Silver Lion for its work the 'Afghan Immunity Charm' for the Ministry of Public Health, Islamic Republic of Afghanistan.