India Adds One Silver And Two Bronze Lions On Cannes Lions Day 2
Grey India bags a Silver Lion, and Wunderman Thompson and Offroad films seize a Bronze Lion each
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The second day of Cannes Lions International Festival of Creativity 2019 continued India’s wins though still at slower pace. Three Indian agencies have scored a point in the race. Grey India bagged a Silver Lion. Wunderman Thompson and Offroad films won a Bronze Lion each.
Grey India bagged the metal for its work on P&G’s Gillette brand titled, ‘The Barbershop Girls: Shaving Stereotypes’. The win is in the category for Entertainment Lions for Music.
The digital campaign Barbershop Girls is based on a true story of two barbershop girls who have challenged gender stereotypes by running their father’s barbershop.
“This win is significant because the Entertainment category is truly a new frontier of advertising and moves beyond the traditional definition in every sense. We’ve always believed in making our brands a part of popular culture and to be recognized for that is immensely satisfying. We’re privileged to work with clients of the caliber of Karthik and Omkar at P&G and kudos to the incredible creative team at Grey,” said Sandipan Bhattarcharyya, Chief Creative Officer, GREY Group India.
In the category for Industry Craft, Wunderman Thompson bagged a Bronze Lion. The win is for their work on Jimmy Nelson Foundation for titles, ‘Blink Test’ and ‘Blink Off’. The campaign witnessed the collaboration between photographer Jimmy Nelson and Wunderman Thompson/ JWT India to raise awareness of indigenous cultures - and to foster pride and respect for their irreplaceable traditions.
Commenting on the win, Tarun Rai, CEO, JWT india said, “‘Blink’ is an exceptional campaign in collaboration with an exceptional photographer for an extremely important and relevant cause. Senthil and team worked hard for two months to transform epic photographs of Jimmy Nelson into a powerful campaign.”
In the Film Craft category, OffRoad Films bagged a Bronze Lion for its work on P&G’s Vicks Vaporub titled ‘Vicks – One in a Million #Touchofcare’. This is the second edition of the campaign, titled #TouchOfCare, created by Publicis Singapore. This tale brings to light the story of a girl named Nisha with Ichthyosis, a genetic skin disorder, who was abandoned by her biological parents within two weeks of being born. The campaign highlighted an important message - 'Every child deserves the touch of care'.