Incredible India 2.0 launch at National Tourism Awards
The awards were followed by the launch of the Incredible India 2.0 Campaign, the launch of ‘Adopt A Heritage’ Project and design launch of Incredible India Website
The President of India Shri Ram Nath Kovind presented the “National Tourism Awards” to various segments of the travel, tourism and hospitality industry at a function organised by Ministry of Tourism in Vigyan Bhawan, New Delhi on World Tourism Day (27 September,2017). The function was presided over by the Minister of State (Independent Charge) for Tourism Shri Alphons Kannanthanam.
The awards are given since the early 1990s and are presented to State Governments / Union Territories, classified hotels, heritage hotels, approved travel agents, tour operators and tourist transport operators, individuals and other private organizations in recognition of their performance in their respective fields and also to encourage healthy competition with an aim to promote tourism.
In an attempt to encourage States and Union Territories to put into place effective mechanisms for maintaining cleanliness at tourist destinations, a new Category of award “Swachhta Award” has been introduced this year. Other new categories of awards being introduced this year include “Best State for Adventure Tourism” and “Best Wildlife Guide”.
The awards were followed by the launch of the Incredible India 2.0 Campaign, the launch of ‘Adopt A Heritage’ Project and design launch of Incredible India Website. The new version of the marketing campaign will focus on the promotion of monasteries and pilgrim sites in India.