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BW Businessworld

In Support Of Fair Access

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Amidst intense Net neutrality debate in India, social media player Facebook unveiled its app to aid small businesses in India and challenge Airtel Zero in an indirect fashion. Recently, Mark Zuckerberg, CEO of Facebook, shared his concern over free and fair access of the Internet to all classes across the society. was launched in view of people’s disagreement with Airtel’s marketing tool for marketers as the platform allowed consumers to browse only those websites for free that had exclusive partnership with its marketing platform – Airtel Zero. 
“Our goal with is to work with as many developers and entrepreneurs as possible to extend the benefits of connectivity to diverse, local communities. To do this, we’re going to offer services through in a way that’s more transparent and inclusive,” Zuckerberg wrote in a blog post. 
In order to qualify as an entity of, businesses ought to meet three criteria in terms of offerings, efficiency and technical specifications. is positioned to play host to a large number of websites and application and advocate non-exclusive partnership with mobile operators in its quest to offer free basic Internet services to people. However, Net neautrality activits feel that it is against the principles of Net neutrality as it allows users to access only those websites that have signed up for the platform, while blocking access to those that did not join the Facebook initiative.
Saving Memories
Flickr, Yahoo’s image and video hosting website, added several attributes to enhance user experience. The platform seeks to make search, access and uploading easier with ‘Uploadrs’  across devices. Further, the ‘Magic View’ feature allows users to organise images and its advanced search technology optimises search.
“These tools will give our community the power to not only access special moments, but uncover the ones they thought were lost,” said Tim Miller, head of Engineering at Flickr.
Binge Watching
A recent report by IAB Mobile Marketing Center of Excellence shows that digital video consumption is up 13 per cent since last year. According to it, reality and music-based TV generates 91 million social signals a month,  and as many as 16 per cent people share on social media about the shows they watch.
Twitter Bug Bites
Rahul Gandhi, vice-president of the Indian National Congress party and chairperson of the Indian Youth Congress, gained a staggering 27,300 followers after setting up and making live his Twitter account. His twitter handle @officeofRG was trending with 75,000 followers at the time of writing this post.
(This story was published in BW | Businessworld Issue Dated 15-06-2015)

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